news
knowledge for the future
Dubai confirmed
to host next edition of Meetings Design Week.
New opportunities
IBTM launches new trade show
for Asia Pacific Market.
Transfering knowledge
Business events
must count more than coffee cups: study.
Hotel News
Bjarke Ingels Group
designs new H.C Andersen Hotel for Tivoli in Copenhagen.
32nd year!
IBTM World
launches its 2019 event with new Corporate Buyer programme.
AWards
IACC Swedish Copper Skillet
– and the winners are...
new job
Martin Sirk
lead Global Association Hus Partnership.

CWT M&E chosen
As Partner of FIS Alpine World Ski Championships 2021.
Future development today
Associations look to move away from capitals
to second tier destinations.

Jordan Ranks Second
in the Middle East according to ICCA.
RSS
rss_icon
Links
Martin Sirk lead Global Association Hus Partnership

Martin Sirk has been announced as international advisor to lead the Global Association Hubs Partnership (GAHP).

The announcement, at IMEX yesterday, sees the former ICCA CEO set to lead GAHP into a new era following the retirement of Herve Bosquet.

Martin Sirk was joined at a press conference by representatives from GAHPs four partner cities - Brussels, Dubai, Singapore and Washington DC. He brings almost four decades of experience with business events, associations and tourism to the association.

In hus new role, he will provide executives guidence and leadership to the partnership, building on the positive impact made over the first three years of it existence, and underlining GAHPs commitment tp heöping associations achieve their strategic goals.

Martin Sirk said: "My intention is to creatively build on this solid foundation to ensure that any international association will always think of Brussels, Dubai, Singapore and Wasjington DC as their natural destination partners n achieving their global business and societal objectives."

Officially assuming his new role on 1 June, Sirk will also be responsible for business development, contributing to the building of a global community of international association executies, as well as research and governance.

Bosquet said: "It has been a privilege to work cloesly together with the GAHP partners and I thank them for their efforts and support, individually and as one team. I wish Martin Sirk all the very best in furthering GAHPs mission, vision and strategy in the years ahead. Martin was one of GAHPs early supporter and I trust the partnership will continue to thtrive under his guidance".

CWT M&E chosen As Partner of FIS Alpine World Ski Championships 2021

CWT M&E, the global meetings and events agency, has been selected as the partner for the Alpine World Ski Championships 2021 in Cortina dAmpezzo, Italy, during which ski champions from 70 countries will be competing over the course of 14 days.

"We are proud and honored to be chosen as the partner of the organizing committee, the Cortina 2021 Foundation,” said Armando Mastrapasqua, Senior Director for Egypt, Greece, Italy, and Morocco at CWT M&E. “This is a top international event of the first order, and one that inspires passion among sports fans all over the world.”

The Cortina 2021 Foundation, run by CEO Valerio Giacobbi, picked CWT M&E for its proven expertise in the area. CWT M&E already partners with Italian sports associations including the Italian Federation of Ice Sports, for whom it ran the 2018 World Figure Skating Championships in Milan, and the National Italian Olympic Committee, for whom it ran the 2018 Olympics Games in Pyeongchang. Internationally, CWT M&E has worked with CIO, UEFA and Dorna Sports.

"This is without a doubt the most important sports event taking place in Italy over the next three years – and smooth, professional organization is crucial to its success,” said Valerio Giacobbi. “The partnership with CWT M&E will meet the quality standards required by the FIS (International Ski Federation) and create an event platform that will delight the teams, the media, the sponsors – and of course the fans.”

Together with the Cortina Hotel Association, chaired by Roberta Alverà, the Cortina 2021 Foundation and CWT M&E have also signed an agreement covering the accommodation needs of participants. CWT M&E Sport, CWTs specialist sports management outfit, will coordinate and manage the organizational aspects during the event.

“The partnership with CWT M&E and the Cortina Foundation 2021 is a source of great satisfaction for us,” said Roberta Alverà, President of the Cortina Hotels Association. “We are happy with this agreement, which will help ensure the hospitality aspects are professionally managed.”

-------------------------------------------------------------------------------------------------About CWT Meetings & Events

CWT Meetings & Events delivers 38,500 innovative, high-quality projects for customers every year – across all industry sectors, globally. Our creative know-how helps us deliver awe-inspiring events, and our logistics expertise guarantees professional meeting services, group travel, and compliance. We manage your strategic meetings management programs with one aim in mind – to maximize your return on investment.


Associations look to move away from capitals to second tier destinations

The Alliance of Brain Cities hosted 20 international associations at a breakfast this morning in Frankfurt during IMEX 2019. Attendees included representatives from Rehabilitation International, International Water Resources Association and the World Association for Medical Law.

 

The breakfast debated a wide range of topics such as:

• All the delegates expressed strong support for second tier (non-capital cities) for their association events. Primarily this is due to the perception that their event will be considered more important to the city, deliver a legacy that will be appreciated by the destination and above all else receive a more personal and high quality level of service from destinations and venues.

• The importance of transparency was highlighted by several attendees, who need to ensure that their destination partners not only offer value but demonstrate a corruption free, commercially credible offering that sits with their own ethics.

• Sustainability that goes beyond the environment was also addressed as many of the attendees feel that social justice and economic stability is just as important as the environment when it comes to delivering a conference that adds value to the wider world.

 

The Alliance of Brain Cities is made up of four Scandinavian cities:

• Aarhus, Denmark

• Espoo, Finland

• Bergen, Norway

• Uppsala, Sweden

David Gilbert from the International Institute of Non-destructive Testing said: “The breakfast was once again inspirational! We don’t often get the opportunity to share challenges and experiences whilst at the same time learning about what the not so high profile destinations have to offer. In the case of the Scandinavian options we heard about this morning, these facilities are substantial, putting them high on the list for careful consideration.”

The Alliance of Brain Cities spokesperson Miikka Valo from Visit Espoo commented: “It was fascinating to see the wide range of opinions and ideas expressed by the associations who joined us for this very successful breakfast. In particular it is inspiring to see their desire to focus on second tier cities – we have an incredible offering, world leading research centres and technology and the ability to deliver top level events for associations of all sizes.”

Callum Clench from the International Water Resources Association concludes: “The Brainfast was a great way to get IMEX started, with a good breakfast and excellent networking opportunities focused on the Nordic Region. Hearing about event opportunities in smaller cities and sharing experiences with other international associations was the best way to get my mind focused for the days.”

 

Jordan Ranks Second in the Middle East according to ICCA

THE RESULTS ARE IN. Jordan is officially the second highest ranking country in the Middle East after the United Arab Emirates for the number of meetings held in 2018, according to the ICCA statistic.

Ever since the Jordan Tourism Board established the Convention Bureau as a separate division in 2017, it has operated with the mission to attract, facilitate and support international MICE organizers plan their next successful event. The bureau represents the destination as a whole and leads the process of attracting international conventions and events to the country.

According to recently published International Congress and Convention Association (ICCA) rankings for 2018, Jordan rankedsecond in the Middle East after the United Arab Emirates for hosting 22 international association meetings, with a percentage increase of over 100%.The bureau has worked with countless associations producing bids, providing event support, and subventions, establishing solid partnerships and connections, pushing the MICE industry forward and onward.  These efforts have paid off tremendously with this new positioning.

Additionally, Jordan ranked fourth amongst countries in the Middle East & North Africa (MENA) region, for the total number of international association meetings held in 2018. As for Amman, the city that started with a modest 3 international conferences in 2014 has seen the fastestgrowth amongst all cities in the MENA region, hosting a total of 19 conferences in 2018.

“Jordan’s presence as a strong MICE destination is growing and developing and the ICCA rankings only reinforce this fact. This is merely a stepping stone for further progress and achievements, ” says Dr. Abed Al Razzaq Arabiyat, Managing Director/Jordan Tourism Board.

 

 

Qatar’s Plan for Boosting Business Events

The Museum of Islamic Art greets boats as they enter the the Doha Port area in Doha, Qatar. Just outside the frame to the right it Doha’s smart city project, Msheireb.

In the year since Qatar participated in IMEX Frankfurt 2018, the country has made a pretty big transformation in terms of meetings offerings. The Qatar Tourism Authority has been replaced by the Qatar National Tourism Council (QNTC) and the new Qatar Business Events Corporation (QBEC) was introduced as a way to organize, manage, and operate events in the Arab state.

In November, QNTC launched its first global destination campaign, “Qatar, Qurated For You” (see video below), which centres on tailored, visitor-focused experiences as a way to reach 250 million specifically chosen travellers around the world. This year, QNTC is returning to IMEX Frankfurt, being held 21-23 May, to exhibit alongside 10 other industry partners like Doha Exhibition and Convention Center (DECC) and the Sheraton Grand Doha Resort & Convention Hotel as a way to continue promoting and growing business events in the foreign MICE market.

In the five-year period from 2012-2017 exhibitions in Qatar grew by a reported 36 percent. Last year, Qatar hosted 150 exhibitions and conferences, helping it join the ranks of the Top 100 City Destinations 2018 listed by Euromonitor. And six major events (expected to attract nearly 2,400 participants) are planned from now until 2022. One of the country’s draws is location since Qatar sits halfway between Europe and major African and Asian capitals, with one of the quickest-growing airlines in the world, Qatar Airways, flying to 150 destinations.

Qatar is also looking to cultivate even closer relationships with international association executives thanks to the recently signed Customised Research and Membership Support Agreement between QNTC and the International Congress and Convention Association (ICCA.) “With our growing list of global partnerships, we have made strides in all tourism sectors, including business events. In addition to world-class hospitality, business visitors also benefit from authentic cultural experiences through our truly unique iconic landmarks such as the newly opened National Museum of Qatar,” Rashed Al Qurese, chief marketing officer of QNTC, told the Qatar National Tourism Council. “Last year, we joined the … ICCA as their globally recognised association relations partner (ARP). Since then, we have hosted numerous successful events together and at IMEX Frankfurt 2019, we plan to initiate yet another partnership that will take our engagement with [the] association community to a higher level.”

At IMEX Frankfurt, Qatar will play on the event’s theme of “imagination” by putting its expanding business event options and Qatar Financial Centre on prime display, highlighting the smart and sustainable cities of Lusail and Msheireb, as well as initiatives such as Education City, which are key components of the Qatar National Vision 2030.

Singapore Tourism Board showcases City of possibilities

Singapore Tourism Board (STB) has designed a unique approach for showcasing the country at global trade shows and consumer events, by using an innovative installation to offer an immersive and engaging experience for people to learn about the city.

Named City of Possibilities, the physical model features eight well-known landmarks and points of interest in Marina Bay and Sentosa, Gardens By The Bay, Marina Bay Sands, National Gallery, Siloso Beach, Merlion Park, Esplanade, Resorts World Sentosa, and Raffles Hotel.

While the model itself showcases the beauty of the landmarks, the installations inventive aspect is that it also acts as a console to bring users on a virtual tour around the locations. It includes two physical avatars used to navigate around the area and control the tour. The interactive experience leverages on technologies such as 360 video, radio-frequency identification (RFID), and 3D printing to bring Singapore to life.

Each of the eight landmarks has its own hotspot pad on the model. When an avatar is placed on these, the corresponding interactive tour is initiated on the large digital screen in front. By simply rotating the avatar, users can change their view of the 360o video tour and select which activities they want to learn more about. Headphones with ambisonic spatial audio provide an immersive experience.

Ms Tan Yen Nee, Regional Director, Europe, STB said: “City of Possibilities is an interactive and immersive showcase, which allows users to learn more about Singapore and discover the sights, sounds and stories familiar to our city without being physically in Singapore. Through the creative and innovative showcase, we hope to introduce our world-class attractions and hotels to users, and entice them to visit Singapore to experience more of our tourism offerings.”

The concept was created by TBWASingapore, alongside production partner, Airbag Productions.

The activation was first launched in March at ITB Berlin, and will continue to be displayed at various trade shows and consumer events across the globe.

The Singapore Tourism Board/Singapore Exhibition & Convention BureauTM will participate in IMEX Frankfurt from 21-23 May 2019 with 24 co-exhibitors. At booth no. C360, MICE planners can experience the “City of Possibilities” installation, and learn all about the latest developments in Singapore - Asias top convention city for the 17 consecutive years.