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MCEC wins big at the MEA Awards
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Gianluca Buongiorno, AIM Group:
“The events market is experiencing a sharp restart. Major events back to in-person formats”
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Seoul MICE Business Day:
Strengthening the Local Ecosystem.
business intelligence
The attraction of meetings and events in Bogota
is strengthened with a new business unit at Invest in Bogota.
18 new films
Conference Leeds
invites organisers to experience exceptional with the launch of Explore Leeds campaign.
business intelligence
Be flexible, creative
and find new ways to facilitate networking says ABPCO survey.
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Seoul MICE Business Day: Strengthening the Local Ecosystem

Seoul Tourism Organization successfully organized and held Seoul MICE Business Day on August 18-19 to serve as a meeting place for associations and Seoul MICE Alliance (SMA) members come together with to boost up the prospective MICE events in Seoul. Establishing active networking between associations and the key players of the MICE industry is an essential step in sustaining the ecosystem of the future.

Seoul MICE Business Days filled the morning program with informative sessions in the format of popular broadcast programs to eliminate any possible fatigue of online events. On the morning of the first day, the PLUS SEOUL Support program and Case Study of Successful Attraction and Hosting were introduced under the title, ‘Get ready with Seoul.’ The following morning was solely yielded to SMA members to promote themselves to associations gathered online. Korea House, Seven Luck Casino and Swiss Grand Hotel were pre-recorded with a host to explore the venue and services. Some other SMA members, such as Ubcomm, Movv, Openbooth, Modern.han, and Global MICE Experts Group joined for the quiz program. Then two MICE-tech startup companies, Salin and Roovook, introduced themselves in a V-Log format and told the stories inside the company. A total of 274 viewers over two days participated in different events like leaving comments, finding logos and participating in the quiz programs and received prizes prepared.

A total number of 229 meetings were conducted, of which 60 percent were between SMA member companies. While it was expected for the business meetings between the associations and the SMA members to be bolstered, surging of the ones between the SMA members was a stimulating surprise. It is a clear evidence that the industry aspires to event to build networking within locals. Strengthening local networking is stressed for its importance in the era of ‘living with COVID-19,’ the Seoul MICE Business Day will bridge the lost time to the promising forthcoming of Seoul MICE industry.

For more information about Seoul Convention Bureau: Please visit our website with following link: https://www.miceseoul.com/successfulstories

 

The attraction of meetings and events in Bogota is strengthened with a new business unit at Invest in Bogota

• The Greater Bogota Convention Bureau becomes a new business unit at Invest in Bogota to consolidate the promotion and positioning of Bogota and its region as a touristic destination and as a city for international events.

• With public and private support, through this new business unit, the strategy for the promotion and positioning of Bogota as a worldwide destination for international events will be strengthened. This will keep supporting the economic reactivation and will result in more business opportunities for the industry.

 

Invest in Bogota (IIB) announces the creation of its new business unit to attract events in the city. This decision was taken after the dissolution of the Greater Bogota Convention Bureau (GBCB) and represents for the capital and the region the possibility of strengthening the investment and events attraction strategy in a single entity.

This unit will be called the Bogota Convention Bureau and will start its operation in November of this year, achieving a transition process that favors the continuity of the activities that this entity has been developing since its creation.

The decision of creating this new business unit had as reference ProColombia’s figure, which integrates the promotion for international tourism, the foreign investment, and the non-traditional exports in Colombia in one entity. As an international reference we had Invest in Dubai, and nationally ProBarranquilla and Invest in Santa Marta.

“The integration of the Bureau to IIB will allow the city to have a much more cohesive strategy of to position itself as a business city, by having the investment promotion, entrepreneurship, and events in one entity", highlighted, Mauricio Romero, the Acting Executive Director of IIB, who added that the capital has a great opportunity to consolidate itself as the most important business destination in Latin America, especially in the current scenario of international economic recovery.

Likewise, Juan Carlos González, Vice President of Competitiveness of the Bogota Chamber of Commerce (CCB), stated: “on behalf of the CCB and its Cluster of Business Tourism and Events initiative we will continue supporting the articulation of the meetings industry’s stakeholders under this new scheme, and encouraging the events attraction strategy for the city and it’s region”.

The new scheme also contemplates the creation of a Sectorial Committee in IIB in articulation with the Business Tourism and Events Cluster of the CCB, which will function as a consultative space for entrepreneurs in the meetings industry.

Meanwhile, the Bogota Tourism Office (IDT) Director, Karol Fajardo Mariño commented: “the Convention Bureau’s work through so many years will be strengthened with the administration at Invest in Bogota, allowing to continue with the public-private efforts to attract events and meetings in the city, and complement the consolidation of the Colombian capital’s offer and promotion as a M.I.C.E. destination, which is what we do at IDT”.

The resources, sustainability, and mission of the new business unit within IIB will have the CCB’s and the District’s support, as main partners of IIB. This will also strengthen the roles of each entity (IIB, CCB, and IDT) in a complementary and coordinated way.

Camila Delgadillo, Sales and Marketing Manager of GBCB, said: “we reaffirm that the Bureau does not stop, and we will give continuity to the promotion and international positioning of Bogota through the events attraction, contributing this way, to the city’s greater promotion agency: Invest in Bogota”.

The strategy represents an opportunity to boost the city’s events attraction, it’s international positioning and, therefore, the increasing of business opportunities for the meetings and events industry.

 

Conference Leeds invites organisers to experience exceptional with the launch of Explore Leeds campaign

Conference Leeds, the conferencing bureau for the city of Leeds, is inviting organisers to experience exceptional with the launch of its Explore Leeds campaign, which showcases Leeds as a premier conference destination and encourages business tourism back to the city.

Explore Leeds sees the bureau launch a series of short films, which have been filmed to tell the story of the city as a world-class conference destination as in-person events return.

The 18 films showcase some of the standout venues that can be found across the city, highlighting the city’s exceptional conference and events offerings which feature historic architecture; inspirational locations; diverse meeting, dining and reception spaces; hybrid technology solutions; and luxury accommodation.

The series of films demonstrate Leeds’ status as the epicentre of the modern North. Widely acknowledged as the UK’s first city of health innovation and the largest financial centre outside of London, Leeds also boasts a fast growing digital and information economy - all of which is being built on top of the manufacturing legacy, industrial leadership and innovation woven into the history of the city.

As well as established credentials in industrial leadership and innovation, Leeds also boasts a wealth of events and experiences which allows delegates to immerse themselves in city life during their stay. Staying in Leeds means being just minutes from the action. With a flourishing food and drink scene that caters for everything from street food to Michelin star dining experiences, to bustling nightlife, an array of unique experiences add to the cultural vibrancy of the city.

Claire Heap, Head of Conference Leeds, commented: “Leeds boasts an outstanding conferencing proposition, with an eclectic variety of venues. These venues work collaboratively with industry leading services and our key sector strengths to deliver the perfect partnership which ensures conference organisers and delegates are guaranteed to experience exceptional all in one compact and accessible location.

“We want to inspire conference organisers and delegates to experience our exceptional conferencing city upon their return to Leeds. This is why we’re keen to tell the city’s story as a leading conference destination by shining a light on those 18 venues, and there are many more, which offer unique and personalised experiences that conference organisers and delegates can count on to create world class conferences of their own.”

From existing clients to brand new enquiries, conference organisers and delegates are guaranteed a warm and friendly welcome from the venues and their teams. The interactive map makes it easier for conference organisers to find their perfect venue and personalise their time in an easily accessible, walkable city in the heart of the North. Conference Leeds, the conferencing bureau for the city of Leeds offers a free and impartial service to assist delegates in experiencing the exceptional. To explore your options ahead of your next conference, visit: www.conferenceleeds.co.uk/enquire/

 

Be flexible, creative and find new ways to facilitate networking says ABPCO survey

A delegate confidence survey conducted by Bramcote International and the Association of British Professional Conference Organisers (ABPCO) amongst 350 association conference attendees has highlighted their confidence and attitudes towards attending future events.

 

Key findings included:

• An overwhelming 93% of respondents miss the networking, social interaction, and meeting people.

• 47% of respondents are happy to attend ‘in person’ events, this rises to 75% if the individual is fully vaccinated.

• 34% of respondents want to see additional measures in place at their conference.

• 71% of respondents want flexible cancellation terms for registration fees if unable to attend due to Covid.

• 70% of respondents will be attending their next event before March 2022 (note - this is likely to be driven by timing of their specialist conference).

• 32% of respondents will travel to the next conference by car, 43% by train, 20% by plane.

 

Heather Lishman, ABPCO’s association director comments: “This survey is, on the whole, great news for our industry, highlighting not just what delegates have missed but what we can do to entice them back to our events. The results clearly show that conference attendees miss the personal elements of a conference – although they recognise that digital platforms offer highly capable opportunities to share knowledge and learn, it is the human interaction they miss the most – with only 15% saying they do not wish to attend an in-person event for the foreseeable future. This presents a real opportunity for future events to find creative ways to bring people together to learn and increase interaction.”

“Flexibility was also a key response if we are to successfully bring people back to live events. The requirements for additional measures to be put in place at events were far overshadowed by a need for more flexible cancellation terms, giving them the confidence to book in the first place. Unfortunately, despite the largely positive elements of the results, sustainability appears to be taking a back seat as delegates express a greater desire to travel in their own cars, avoiding mass transit options.”

The survey was conducted by Catherine Newhall-Caiger of Bramcote International, who said: “As the events industry, we have always known that networking, social interaction and meeting people is a key driver for attending events. This Survey reinforces this well-versed mantra by clearly showing that face-to-face interactions and social connections with colleagues is top of the agenda for 93% of the Survey respondents. Our role as PCOs, Venues and Suppliers is to create meaningful networking opportunities where people are engaged, and conversations happen that can often lead to new business connections, learning opportunities, collaboration and friendships. The key to our success is understanding and listening to our audiences and using this to create the right event, at the right time for the right audience.”

The 350 delegates surveyed were from a balanced demographic of age, gender, location and sector. Full details of which are available in the methodology and results.

 

The full survey is available by emailing heatherlishman@abpco.org

 

IBTM World Barcelona reveals first details of in-person event

IBTM has revealed the first details for its flagship event, IBTM World Barcelona, due to take place in-person this year at Fira, Barcelona from 30 November to 2 December 2021.

Under the theme of ‘New Business, New Tech, New World’, IBTM World Barcelona will focus on quality one-to-one business meetings, inspiring educational content and rewarding networking opportunities to help attendees re-connect and thrive in the next chapter in meetings and events.

Visitor registration is now open for the event, which will bring together some of the world’s leading international Hosted Buyers and quality suppliers and destinations.

Association buyers who have confirmed their attendance include the International Association for the Protection of Intellectual Property (AIPPI), European Union of Medicine in Assurance and Social Security, China Electronics Chamber of Commerce, and Centers for Disease Control and Prevention. Corporation buyers will attend from Engie, Oriflame Cosmetics, Knauf, Citigroup Inc., BBVA France and Saudi Aramco. Agency buyers include HelmBriscoe and HPN Global – World, and First Incentive Travel.

Global suppliers and destinations attending include Ras Al Khaimah Tourism Development Authority, Melia Hotels & Resorts, Conference Compass, Bahrain Tourism & Exhibitions Authority, Munich Convention Bureau, Latvia Tourism and Flanders Meeting and Convention Centre.

IBTM World’s Knowledge programme will this year explore four topical themes: Trends and technology; gamification and engagement; the future of event planning (to include discussions around sustainability, safety and security and government support); and career and personal development. There will be separate buyer-led Association and Elite Corporate Programmes. Further details will be released in due course.

David Thompson, Event Director, said: “We’ve had an incredibly positive response to IBTM World so far, which shows there is a huge appetite from the industry to return to in-person meetings and events. We have received an exceptionally strong response from exhibitors, many of whom are returning with larger stands than before or additional sharers. We have a fantastic event planned and cannot express just how excited we are to seeing the community come back together for the first time in two years!”

RX (the organisers of IBTM World) has worked with industry peers to create a safe working standard called “All Secure” for holding events in a COVID-impacted world, and IBTM is working closely with the local authorities and the Fira Barcelona to implement all necessary precautions. Further information to follow.

 

www.ibtmworld.com

 

Ain Dubai, the worlds largest and tallest observation wheel set to open on 21 October

Ain Dubai, the worlds largest and tallest observation wheel, is set to open on 21 October, 2021. Standing at over 250-metres high, Ain Dubai is the latest landmark to join Dubais long list of world record-breaking attractions. The monument represents another addition to Dubai Holdings extensive entertainment portfolio and supports Dubais long-term vision to strengthen its global position as a key tourism hub, continuing to build on the emirates reputation as a leader in the global leisure and entertainment landscape.

Ronald Drake, General Manager of Ain Dubai, said: “Ain Dubai offers unique experiences catering to all audiences, including luxurious special event cabins; nightlife and party occasions; unique dining and culinary options; family-friendly cabins and customisable romantic experiences for special moments. We are the ultimate celebration destination, so it was only fitting that we celebrate the opening in style. More exciting details of what to expect from our grand opening will be revealed soon. We cant wait to welcome everyone to Ain Dubai."

From dining in the sky and exclusive celebration packages to bespoke corporate and event offerings, Ain Dubai brings over 19 truly unique and customisable experiences, all against the backdrop of Dubais dazzling skyline. Open both day and night, Ain Dubai visitors will be able to experience two very different sides of Dubai, from the stunning Bluewaters views to a host of night-time entertainment. Visitors can gaze at the sunsets golden rays glittering across the skyscrapers or watch Dubais spectacular LED lights switch on as it gets darker.

Offering unique views of Dubais iconic landmarks from indoor, air-conditioned cabins and a huge range of entertainment to keep visitors coming back for more, the experiences are split into three main categories: Observation Cabins, Social Cabins and Private Cabins, with experiences starting with one rotation of approximately 38 minutes, up to two rotations of approximately 76 minutes.

 

Photo: Providing a birds eye view of the citys skyline, Ain Dubai offers over 19 customisable experiences.