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One theme set to dominate 2019,
according to IMEX Group: how to leverage assets
business intelligence
The Meetings Show’s advisory board
predicts the biggest trends for 2019.
Business Intelligence
ICC Sydney Bolsters Legacy Program,
Unveiling Dedicated Creative Industries Stream.
futuristic
IACC partners with industry greats
and World Obesity Federation to bring delegate dietary requirements guide for meeting planners.
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Scottish Event Campus (SEC)
submits planning application to create global facility for world class events.
Hi tech
IBTM Trends Watch report
highlights importance of tech to events industry.
business Intelligence
BestCities
unveil ground-breaking ‘Universal Accessibility in Meetings’ research.
Fast growth
IACC
confirms 63 new member venues in Denmark
Growth from Asia
Asia Pac exhibitors
extend footprint at IBTM World 2018.
IBTM World 2018
When the party’s over… top tips for measuring ROI
top tips for measuring ROI.
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BestCities unveil ground-breaking ‘Universal Accessibility in Meetings’ research

BestCities Global Alliance, GainingEdge and Rehabilitation International unveiled new market-leading research into accessible meetings at the ICCA congress in Dubai. The outcomes promote awareness among the meetings community on what can be done to enforce universal accessibility for delegates with disabilities.

The research was conducted with key venues across the globe, in BestCities destinations that have established an enviable reputation as leading cities for hosting meetings and business events. Each city provided insight on what they’re doing to create a landscape that’s ‘accessible for all.’

The report highlights some best practises in areas that operators may not have prior considered, such as training for disability awareness and sensitivity training, Standard Operating Procedure (SOP) for handling requests involving participants with disabilities, and referring to standards concerning accessibility as guidelines. Introducing mandatory training sessions with frontline staff, setting operational accessibility manuals with procedures and regulations to work from, and referring to the standards laid out by the Community Development Authority are examples of how venues can meet the needs of all delegates.

The study details how universal accessibility in the meetings industry means contribution to business growth, knowledge sharing, an improved experience and increasing competitiveness in destinations. It explains how many people will benefit from these provisions in venues including the aging population, parents with prams, and those with reduced mobility. With an increasing number of venues putting this into practice means the inclusion of participants with disabilities and more diverse opportunities for businesses.

The report makes a number of recommendations including self-education, establishing a tangible business case for accessible meetings, and universal accessibility certification. It also provides case studies on how each of the 12 BestCities destinations are promoting accessibility in their regions. Knowledge transfer like this is core to the BestCities Global Alliance mission to deliver exceptional standards in world meeting, conference and destination management.

Another outcome of the research was that more associations should consider incorporating accessibility clauses in their Request for Proposals, and that it should be a key requirement for venues to accommodate barrier-free accessibility for all delegates. In certain cases, planners should work directly with local host committees to make sure that training, especially for frontliners, will be provided, and full inclusion is ensured.

Jeannie Lim, Chair of BestCities Global Alliance, said: “It is our intention that BestCities bureaus, as partners of the world’s leading convention bureau alliance, will trailblaze the way for other destinations around the world to make significant improvements in universal accessibility.”

Venus Ilagan, Secretary General of Rehabilitation International, said: “Destinations should look into the concept of universal design. Universal design should be looked at from the beginning, not an after-thought.”

Gary Grimmer, CEO of GainingEdge, said: “At GainingEdge, we recognise that building an understanding of the broader issues of delegate accessibility will encourage the industry to cater better for people who have a range of needs.”

The report also offers some recommendations on how bureaus, suppliers and meeting planners can do their part to promote universal accessibility in the meetings industry.

The Universal Accessibility in Meetings report can be downloaded here: www.bestcities.net/universal-accessibility-in-meetings/

 

IACC confirms 63 new member venues in Denmark

THE new venues are part of Danske KonferenceCentre, a national sales and marketing consortium of more than 100 conference venues in Denmark. All of its gold and silver tier member venues – 63 in total - will become IACC certified venues from 1st January 2019, making it the largest country collection of members outside of the US.

Mark Cooper, CEO, IACC said: “Building our Scandinavian membership has been a real focus for us and I’m excited for what the future hold for IACC in the region as we continue towards our goal of representing the top 1% of meeting venues globally.”

IACC’s European Chapter President Lotta Boman added: “Conferences, meetings and training events are engrained in the culture of the Danish and as a result, there are excellent venues available. We are excited to bring the Danish perspective into our communities and into our research and trends”.

The membership will provide the 63 new venues and their teams with important access to our trends, research, global learning as well as events, conferences and being a part of IACC’s continued program of educating meeting planners globally.

Marlene Horsbøl Sylvester–Hvid, CEO, Danske KonferenceCentre commented: “This new relationship is exciting because of the differing strengths of our two organisations coming together to serve the Danish members to the fullest”.

Flemming Jakobsen, Chairman, Danske KonferenceCentre highlighted that while Danske Konferencecentre has a strong brand presence nationally, IACC’s well known profile internationally was an important factor in the board’s support of the alliance.

 

Photo: (L-R) Mark Cooper, CEO, IACC; Lotta Boman, European President, IACC; Marlene Horsbøl Sylvester-Hvid, CEO, Danske KonferenceCentre; Flemming Jakobsen, Chairman, Danske KonferenceCentre.

---------------------------------------------------------------------------------------------About IACC:

All members meet a set of stringent Quality Standards and agree to a Code of Ethics. IACC includes over 300 member conference venues from Australia, Hong Kong, Japan, Mongolia, New Zealand, Philippines, Russia, Singapore, Malaysia, Belgium, Denmark, England, France, Germany, Hungary, Italy, Netherlands, Scotland, Spain, Sweden, Switzerland, Ukraine, Wales, Canada, Costa Rica and the United States.

 

About Danske KonferenceCentre:

Danske KonferenceCentre consists of more than 100 meeting and conference venues in Denmark and is a service free of charge and non-binding for the customers. For more than 20 years they have provided booking service for organisations in need for a conference or meeting venue in Denmark.

Asia Pac exhibitors extend footprint at IBTM World 2018

IBTM has revealed a 23 per cent increase in space taken by exhibitors from the Asia Pacific region at IBTM World 2018. The growth is a result of several new exhibitors taking stands this year, as well as some long-term exhibitors taking larger spaces.

Amongst the new exhibitors from Asia Pacific this year is Macao Trade and Investment Promotion Institute (IPIM), which will be joined by 12 stand partners including Macau Expo Group Limited, COD Resorts Ltd., JW Marriott Hotel Macau, The Ritz-Carlton Macau and Sheraton Grand Macao, Cotai Central.

Macao is currently one of Asias fastest growing business event destinations, with its appeal set to widen further with the imminent opening of a new bridge linking it directly to Hong Kong International Airport, which will make Macao a major gateway to mainland China.

Commenting on the event, the representative from Macao Trade and Investment Promotion Institute, said: “We are on the cusp of a very exciting time for Macao as we look to capitalise on the opportunities presented by massive infrastructure developments that gives Macao the capacity to host the worlds largest business events. The new Hong Kong-Zhuhai-Macao link bridge is the icing on the cake enhancing the citys accessibility to the international market. IBTM World provides us with an ideal opportunity to showcase to an international audience why Macao is such a great choice for their events. With one of the most open economies in the region and its strategic location, Macao is an unbeatable destination for any organisation looking to meet and do business within Asia.”

As well as IPIM, new exhibitors from the region will include: Tourism Promotion Board Philippines, Hong Kong Tourism, Tourism New Zealand, Beijing Municipal Commission of Tourism, the soon to open Rosewood Hong Kong hotel and Hong Kong-based Regal Hotels International.

Returning this year are Singapore Tourism Board and Korea Tourism Organisation, both of which have up-sized their stands; Japan National Tourism Organisation; Thailand Convention & Exhibition Bureau; Malaysia Convention & Exhibition Bureau; Kyoto Convention & Visitors Bureau, Busan Metropolitan City and Tourism Australia, as well as leading agents and DMCs including JTB Meetings & Events, Thomas Cook China and C&R Solutions China.

Outside of the Asia Pacific region, new exhibitors for this year SIXT GmbH & Co., Global Passenger Network, Barbados Tourism Marketing Inc, Alternative Athens, Standard Hotels and creative technology company Codemodeon.

Returning exhibitors include Hyatt Hotel Group, Hilton, Kempinski Hotels, Germany Convention Bureau, Switzerland Convention & Incentive Bureau, Slovenia Meetings, VisitScotland and partners and Barcelona Convention Bureau, amongst many others.

With Hosted Buyer recruitment underway, the team is on track to secure a high-profile group of event planners and buyers from across Europe, Asia & Australasia, Latin America, the Middle East, North America and Africa. Buyers already confirmed to attend include Moet Hennessy, Netflix, Bayer US, Diageo, Delta Air Lines - Worldwide Meetings and Events, Motorola, Peugeot Sport, MIA Comunicacion (WALMART), Inter IKEA, InfoWatch, PricewaterhouseCoopers, Procter & Gamble, Siemens Ltd. and SONY.

In 2017 IBTM World welcomed almost 3,000 exhibiting companies from over 150 countries, 3,463 buyers and thousands of visitors for a packed schedule of meetings, networking and educational sessions. Over 74,000 pre-scheduled meetings between exhibitors and buyers were arranged over the three days.

 

When the party’s over… top tips for measuring ROI

Knowing why you’re holding a particular event, and then being able to objectively measure the results against your initial criteria, is a crucial element of event organisation, and yet it is the one part that’s often overlooked after the excitement of the event is finished. Ahead of IBTM World 2018, we asked two of our ROI experts who will be at the event this year the following question:

 

Q: What are your top tips for measuring Return on Investment at events?

 

David Chalmers, Senior Marketing Director, Cvent, Europe

 

1. Be clear what you want to get out of the event. Is your aim to increase awareness of a new product? Or to boost new leads and develop prospects? Whatever the reason, clarity is vital at the outset.

 

2. Engage with your targets before creating the event. Find out what the audience really wants from an event so that you have a set of criteria against which to measure your event success afterwards. Research via email and social media too. What format elicits the best reaction? What will excite them about attending a future event – is it key speakers or a panel discussion?

 

3. Follow up, follow up, and follow up! Consider getting real time feedback by sending a form via a mobile app. This allows you to assess afterwards how well your attendees felt their needs (which you have already pre-defined) were met by the event.

 

4. Make sure the data you captured on your attendees is sent to your CRM system so your sales team can follow up on leads with personalised information. This kind of detailed information can provide useful nuggets of information to help you hone future events to ensure an even better ROI.

 

5. Monetise the ‘nos’. Even if delegates cannot attend an event, it is important to find out why and see this as a perfect opportunity to engage with them and even create new business leads. Ensure the registration system is integrated with the company’s CMS system. By doing so you can start collating personalised information about customers and prospects which can help you tailor future events and means that even those who cannot attend your event can still contribute to a positive ROI.

 

Cvent is a leading cloud-based enterprise event management platform. Find them at IBTM World on stand i30


Ilka Dzeik, Senior Partner, Event ROI Institute Europe

 

Event planners typically know their planning and execution processes of event logistics inside out and often measure the satisfaction with the programme and overall organisation. But it still challenges them to prove the contribution to the business goals of their organisation. Here are some tips on how to prove the true value and ROI of meetings and events.

 

1. Know how to calculate the Return on Investment

ROI is a measure showing the profitability of your event. It is calculated by subtracting the total cost of your event from the total monetary impact and then divided by total cost of the event. The result is expressed as a percentage.
[(Total Monetary Impact – Total Cost of the Event) ÷ Total Cost of Event]  X 100 = ROI

Most corporations either want to increase revenue or decrease costs by running or joining an event. But there are other events where the ROI might be expressed by its contribution to a certain mission, e.g. of a non-profit organisation or association.

 

2. Define measurable objectives before measuring

Many event planners measure event success after the event has ended. But measurement starts with defining measurable objectives. Be precise and set concrete success criteria as a benchmark.

 

3. Set business impact objectives first

Identify the primary business impact of your event, together with your client or internal stakeholders. Which role does your event play within other initiatives to achieve this? Does it increase sales or decrease costs or will it for example raise funds by increasing awareness for your mission?

 

4. Define what you want your participants to DO for a positive ROI

Events are all about changing or reinforcing participants’ behaviour. Emotions are not enough, they have to DO something which creates value for the stakeholders. You probably have several categories of attendees, so you need to make a list of actions that you want each of them to take. Then ask yourself: ‘Why don’t they do it already?’

 

5. Define the required learning that leads to the desired action

What are the barriers preventing your participants from showing the desired behaviour? Do they need information, or to connect with your staff or other attendees, or do you need to change how they think about your brand? Collect participant feedback to find out if they learned something new of value to their job, changed their attitude or developed relationships.

 

6. Create an experiential learning environment for good learning results

The learning objectives can’t be separated from the environment in which learning happens. Room ambience, food, time to network, relevant content and interactive presentation formats are important influencing factors for a good learning environment and measured by the satisfaction level of your participants. Learning through all five senses opens minds and helps your participants to understand, remember and finally apply what they have learned for a positive ROI.

 

Ilka’s IBTM World conference session is on ‘Making Event Measurement Meaningful’. For more information click here

 

IBTM World announces 2018 Tech Watch Award shortlist

IBTM World has announced a shortlist of nine finalists for its prestigious IBTM World Tech Watch Award. The winner will be announced on 28 November at IBTM World 2018, which takes place at Fira Barcelona from 27-29 November.

In addition, this year sees the introduction of the ‘Tech Watch People’s Choice Award’, which gives the MICE industry the opportunity to vote on which event technology they’re excited to see breakthrough into the industry and which new technology they believe would add value for their businesses.

The shortlist has been decided by a panel of well-known experts from the events and technology industries and includes an AU event marketing and analytics platform, facial recognition systems and cloud-based event tech products. All finalists are technology companies with new products or services relevant to the meetings, incentive, conference and events (MICE) industry.

This year’s finalists are: Kubify, an interactive e-poster system; Cadmium CD, a meeting room scheduling/resource management system and event logistic management platform; Radario, an AI event marketing and analytics platform; Event Tech Tribe, group marketing of cloud-based event tech products, including Hubb, which provides an appointment management system and app, and MeetingSelect, a venue sourcing site; Zenus, Inc and Fielddrive, facial recognition registration; Spacebase, which provides direct booking of unique venue meeting space; IVvy, a direct meeting space booking system for hotels; SpiceFactory, a speaker management system and intuitive chatbot; and finally Eventfolio, a multi-event management system*.

Corbin Ball, Chair of IBTM World Tech Watch judging panel, commented: “Innovation is alive and well in the events industry as evidenced in this year’s IBTM World Tech Watch Award. A large number of entrants point to several emerging event tech trends including facial recognition, artificial intelligence, advances in analytics, novel e-poster options, creative cloud-based alliances and more. Speaking for the judging committee, I would like to congratulate this year’s finalists on providing important contributions in advancing the MICE industry.”

Each entry is scored against innovation, concept/business model and value to the MICE industry. From the nine finalists, judges will now vote for a winner in each category, one of which will be named Tech Watch Award 2018 winner on 28 November at IBTM World in Barcelona.

Shane Hannam, Portfolio Director, IBTM, commented: “IBTM World is this year centred around the theme of technology and how it can enhance every aspect of producing great events. The standard and breadth of entries we received this year was incredibly high, and the addition of our People’s Choice award this year gives our attendees the chance to have their say in which cutting edge technology they feel could really make a difference to their business. For the entrants, it’s a great opportunity to showcase their exciting new products and solutions to a highly engaged global audience and past finalists and winners have told us that making it to the finalist stage has been of tangible benefit to growing their business.”

The Tech Watch Award is the industry’s longest-standing award of its kind, and is extremely well recognised across the MICE industry, thanks to the exposure winners receive during and post the event, as well as its high-profile judges.

Entries are being judged by a panel of well-known experts from the events and technology industries. Corbin Ball, a tech industry stalwart, will chair the illustrious judging panel which includes Michelle Bruno, President of Bruno Group Signature Events; Dahlia El Gazzar, Founder of DAHLIA+ Inc; Ruud Janssen, Founder of TNOC.org and co-founder EMG; Pádraic Gilligan, Managing Partner at SoolNua; James Morgan founder of Event Tech Lab and Michael Shapiro from Northstar Meetings Group.

Voting for the People’s Choice Award will take place via the IBTM World website and social media channels in the run up to the event. IBTM World 2018 will take place from 27 - 29 November at Fira Barcelona. For more information, visit: www.ibtmworld.com

Event Tech Tribe, Hubb, and MeetingSelect are being judged as one entry. Zenus, Inc and Fielddrive will also be judged as one entry.

 

Precinct Transformation Receives National Acclaim

The Darling Harbour Transformation Project, which International Convention Centre Sydney (ICC Sydney) sits at the heart of, has been awarded the Walter Burley Griffin Award for Urban Design Award at the 2018 Australian Institute of Architects National Awards.

The project, developed in partnership between the NSW Government, Lendlease and HASSELL + Populous, is Sydney’s most significant urban renewal initiative in more than 20 years.

On presenting the award, the jury praised the transformation for its integration into the public realm and recognised the positive impact it is having on the city of Sydney.

“The reinvention of Darling Harbour is a significant moment in Sydney’s urban transformation. The redevelopment sought to enhance the urban experience – not just for tourists, but for residents and workers.

“The precinct feels vital, engaging and safe. This is a true urban project of city scale, which will have an important impact on the future of the inner city.”

CEO of ICC Sydney, Geoff Donaghy said the award further acknowledged the change that Darling Harbour has undergone as a result of its revitalisation.

“Today, the nation’s premier convention, exhibition and entertainment venue, ICC Sydney, sits at the heart of a dynamic precinct for locals and visitors alike that celebrates the best of Sydney on the waterfront.

“We’re at the nexus of Sydney’s innovation and entertainment precincts, delivering all that a delegate, visitor or resident could desire.”

NSW Minister for Finance, Services and Property, Victor Dominello said the NSW Government is proud of the public benefit that the multi-billion dollar revitalisation of the Darling Harbour precinct has delivered.

“This project has completely transformed and enriched Darling Harbour.

“ICC Sydney sits at the epicentre of this revitalisation and has played a major role in its activation through its delivery of events and engagement with the community.”

A NSW Government project, ICC Sydney was delivered in partnership with Darling Harbour Live, comprising Lendlease, Hostplus, First State Super, Capella Capital, AEG Ogden and Spotless FM.

 

Image caption: ICC Sydney Exhibition Centre. Click here to download high-res image.