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SNCVB Will Take Over Responsibility for Sweden's Participation at IMEX and EIBTM

In 2014 the Swedish Network of Convention Bureaus (SNCVB) has been one of the actors involved in the planning-work for Sweden's participation in the two largest meeting fairs in Europe; IMEX and EIBTM. The next step is that from 2015 SNCVB will take total responsibility for Sweden's presence at the two fairs.

Sweden's participation in these large meeting fairs has for many years been managed and coordinated by Visit Sweden. When Visit Sweden in 2013 received a lower allocation from the government it pulled in all activities in the Meetings & Incentives segment. A number of destinations then stepped in and ensured Sweden's continued presence in the two most important international trade fairs, IMEX and EIBTM. Stockholm CVB took responsibility and led much of the work. Now SNCVB steps in.

"We see it as a natural step to step in and take responsibility for the two main meeting fairs in Europe, now that we (SNCVB) are a separate legal entity with broad support in meetings Sweden. Along with participating destinations, we want to ensure Sweden's presence on the international meetings  map and contribute to several international meetings being hosted in Sweden," said Ante Jankovic, chairman of SNCVB.

The working group will be led by Louise Alexandersson, Stockholm CVB, and consists of the CVBs participating in international fairs.

Swedish Network of Convention Bureau is a non-profit organization where all Swedish CVBs are members. SNCVB operates based on two main areas of focus, business value and knowledge to jointly develop the Swedish meetings industry.