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Inaugural Association Day Takes Centre-Stage At IT&CM India 2014

The inaugural Association Day, launched at IT&CM India 2014 in collaboration with KW Conferences, opened to a full house of delegates with the first educational session helmed by Martin Sirk, CEO of International Congress and Conventions Association (ICCA).

Forum topics that provided attendees with an in-depth understanding of association management in India included: “The ‘Third Wave’ of Destination Marketing Competitiveness”, “Best Practices – Developing Middle Level Association Professionals”, “Benefits of Attracting International Meetings to India” and “Managing Sessions and Speakers for Higher Delegate and Association ROI” and featured knowledgeable speakers from various associations and corporates like Association Networks, Healthcare Global Enterprise Ltd, KW Conferences, SICOT India, Federation of Obstetric and Gynaecological Societies of India (FOGSI), Starwood Asia Pacific Hotels & Resorts and Event ROI Institute.

Meanwhile, the second day of IT&CM India 2014 proceeded with business appointments in full swing. Interacting with National Tourism Organisations (NTOs) and Destination Management Companies (DMCs), association buyers had productive face-to-face meetings at the tabletop exhibition with big names like Creative Travel, Euromic, Japan National Tourism Organization, Sapporo Convention Bureau, Travelite (India) to name a few.

Tomorrow’s education focus will shift towards Corporate Performance catered to influencers and decision makers of their organisation’s performance improvement programme, highlighting corporate performance topics such as “Harnessing the Power of Incentive Travel”, “Technology and Incentive Travel” and “Measuring ROI for Meetings and Events."