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IT&CM China Returns in 2014 With Strong Business Generation

According to a 2011 Global Meetings Procurement Agency HelmsBriscoe report, the value of China’s conference and events industry was estimated at $150 billion, with tens of millions of conferences held every year. The Chinese MICE industry itself is increasing at 20 percent annually. Meanwhile, a 2012 study by PhoCusWright reveals doubling of China’s travel gross bookings over a span of 5 years, from $54.8 billion in 2009 to $105.5 billion in 2013.

Returning exhibitors to IT&CM China 2014 cite strong business generation results as a reason for coming back to the show.

“We are expecting revenues in excess of $500,000 from the direct discussions that took place at the 2013 event,” said Dorinda Chua, assistant vice president – Global Sales of Dusit International. Meanwhile, Charles Lai, vice president – sales & marketing of international hospitality chain Kempinski Hotels, China, estimates that actual business generated from their 2013 participation aggregates about $850,000.

Eighth edition in 2014

IT&CM China will return for its eighth edition in 2014, and is the only MICE show in China that optimizes business opportunities outbound, inbound and domestic.

“2014 exhibitors can expect to see 70 percent Chinese buyers, addressing the outbound and domestic procurement for both International and Chinese suppliers respectively,” said Darren Ng, managing director of TTG Asia Media – representing TTG Events, one of three co-organisers of the event shares. “The latter can also benefit from the remaining 30 percent of international buyers looking to buy into China [inbound].”

The 2014 IT&CM China event will see approximately 3,000 MICE professionals from sectors including DMCs, PCOs, corporate travel and associations. The show will also host 400 delegates, over 10,000 business appointments set to be conducted, and more than 60 business, education and networking sessions planned for delegates. Organizers are expecting 67 percent new buyers with a targeted ratio of 1.25 buyers to 1 exhibiting company. IT&CM China 2014 will also be anchoring the Shanghai Business Events Week (SBEW), which includes eight industry business, education and networking events.