news
business intelligence
One theme set to dominate 2019,
according to IMEX Group: how to leverage assets
business intelligence
The Meetings Show’s advisory board
predicts the biggest trends for 2019.
Business Intelligence
ICC Sydney Bolsters Legacy Program,
Unveiling Dedicated Creative Industries Stream.
futuristic
IACC partners with industry greats
and World Obesity Federation to bring delegate dietary requirements guide for meeting planners.
business Intelligence
Scottish Event Campus (SEC)
submits planning application to create global facility for world class events.
Hi tech
IBTM Trends Watch report
highlights importance of tech to events industry.
business Intelligence
BestCities
unveil ground-breaking ‘Universal Accessibility in Meetings’ research.
Fast growth
IACC
confirms 63 new member venues in Denmark
Growth from Asia
Asia Pac exhibitors
extend footprint at IBTM World 2018.
IBTM World 2018
When the party’s over… top tips for measuring ROI
top tips for measuring ROI.
RSS
rss_icon
Links
The Nordic Light Hotel Launches Along with Their New Website a New Visual Spark

For their new concept, Nordic Light Hotel worked with the creative company Pocket&Comms. Their idea is spun from sources of NASA and Todd Hoeksema, the Director of the Wilcox Solar Observatory at Stanford University.

The technical term of Nordic Light is named after the Roman Goddess of the Dawn – Aurora Borealis. It occurs when solar particles enter the Earth’s atmosphere and on impact emit burning gases that produce different coloured lights. The oxygen produces green and yellow, and nitrogen blue.

“The scientific terms ‘solar flip’ and ‘complete field reversal of the sun’s polar magnetic fields’ inspired us to examine the vivid colour palette of the Nordic Light even closer. We ended up developing a ‘tinted white’ based on the frequency of the light in the Northern hemisphere,” said founder of Pocket&Comms, Anders Gottlieb-Nygaard.

The investigation also opened a portal of inspirational objects in the atmosphere:

One of them The White Dwarf. It’s a stellar remnant composed mostly of electron-degenerate matter. Its faint luminosity comes from the emission of stored thermal energy. White Dwarfs are thought to be the final evolutionary state of all stars whose mass is not high enough to become a neutron star— over 97% of the stars in the Milky Way.

The Nordic Light White brings all of this together in its own scenic world – defined by the colour of fresh milk and snow. It’s the early morning sun slanting through a gap in the curtains – after a memorable night.

The photographs capture the amalgamation of the Nordic Light White, The Goddess of Dawn and all of her partners.

As a symbol, Nordic Light White is the opposite of black, and often represents light in contrast with darkness. According to surveys – white is the colour associated with innocence, perfection, the good, honesty, the beginning, the new, neutrality, lightness and exactitude. The Nordic Light White is the opposite.

“The trend of conceptualised designer hotels at which the storytelling is designed to attract a certain type of guest is one we have witnessed and been part of over the past ten years. Nordic Light Hotel, with the help of Design Hotels has been a benchmark in Stockholm in setting the designer hotel trend.

Now however, we were in the midst of finalising the creative process which leads up to the rejuvenation of Nordic Light Hotel as a design hotel in Stockholm. In this process the most important questions are “What is design today?” and “Who do we do this for?”. The answer is that we have created a meeting place for contemporary adults and demanding misfits, honest in nature and kind in mind. A place where design is something created by us and everyone visiting us. Colour is one of our definitions of luxury, colour is timeless. Being able to proudly present Nordic Light White feels great,”  said Marcus Majewski, CEO Nordic Light Hotel.

Photo: Emma Svensson