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Singapore – A New MICE Advantage

The Changi Airport Group, Singapore Airlines and Singapore Exhibition & Convention Bureau have come together for the first time to develop an advantage programme for the MICE industry.

Branded as the Singapore MICE Advantage Programme (SMAP), the initiative offers business event organisers perks such as preferential airfares, additional baggage allowance, event marketing assistance and visa facilitation.

Soft-launched earlier, SMAP has been well received. Among the first events that will benefit from the new programme is the 2017 Pacific Rim International Conference on Lasers and Electro-optics.

To qualify for SMAP, events must be hosted in Singapore by December 31, 2017 and applications must be submitted to secb@stb.gov.sg between now and December 31, 2016.