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KTO Gives Singapore Corporates a Reason to Get Creative

KOREA Tourism Organization (KTO) Singapore Office has kicked off a new campaign that calls on corporates based in the city-state to create the most unique incentive programme in South Korea in order to win a pair of return economy class tickets to Seoul on Korean Air.

Open to all Singapore-based companies and organisations, participants must present their desired itinerary through a Microsoft PowerPoint presentation along with a mock costing sheet, and have these documents submitted to the NTO by October 31 through

Explaining the objective behind the Master Planner Challenge campaign, Caitrin Moh, MICE manager of KTO Singapore Office, said: “We want to hear what incentive participants truly want to see, do and experience in South Korea. We realised that some incentive planners and MICE travel agencies often propose the same, old ideas for clients, such as kimchi-making classes or bulgogi group dinners, when there are so many other more exciting options. We hope that the submissions will educate incentive planners on what client really wants.

“Also, the campaign will encourage participants to research on unique activities and attractions in South Korea. We have been posting interesting activity and dining ideas for MICE on our Facebook page, so that’s one source of information participants can refer to.”

Moh said the itinerary could focus on a single city in the country or feature multiple destinations.

“As the incentive programme is not bound to a budget, participants can create the most luxurious itinerary or something simple that involves hiking through one of the many mountains in South Korea and temple stays for teambuilding. The winning entry must be original and unique,” she added.

Participants can also stand to win a Samsung Galaxy 4, Samsung camera and S$350 (US$279) worth of Korean restaurant vouchers.