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Reed Travel Exhibitions Evolves the Role of Sponsorship at Trade Shows

Following plans announced by EIBTM to deliver a new appearance for the 2013 show, the event has confirmed that they will be adding a number of new platforms which will provide meeting industry suppliers with opportunities for global brand exposure to an international audience of over 15,000 meetings industry professionals who attend the show each year.

Graeme Barnett, Reed Travel Exhibitions, Senior Exhibition Director, EIBTM: “The world of branding has moved on leaps and bounds and we are working hard to lead the way in the industry and provide our customers with the opportunity to showcase their brands through new, innovative and effective platforms.

“Changing the whole look and feel of the show has enabled us to offer bigger and bolder opportunities including sponsorship of Live Walls (digital display screens that offer social media integration as well as video and still advertising) right through to new networking Piazzas on the show floor and The Igloo Dome, a 3D geodesic dome which can facilitate 360° video and a totally immersive experience to showcase a destination or venue in a new and innovative way. Each of these platforms takes branding and promotion to the next level and invites attendees to emerge themselves in the actual branding experiences.”

David Pérez Noack, MICE Director, Madrid Visitors & Convention Bureau said: “The Madrid Convention Bureau has always been sure that one of the main platforms for establishing good contacts (looking to obtain new business in this sector for the city of Madrid) are the IBTM Event shows. EIBTM enables us to achieve maximum visibility, not only through exhibiting, but also by sponsoring the public areas inside these fairs and using the great elements that are available to the exhibitors, for example - the large access panel to the EIBTM, which Madrid has sponsored.”

Khalid Al Zadjali, Oman Ministry of Tourism who sponsored the signage at EIBTM 2012: “We have sponsored the signage which directs all the exhibitors and all of the visitors at the show. I believe these sponsorships will give us more opportunities to diversify and more chances to brand the destination. So I think it’s adding very good value.”

Direct exposure to over 4,100 of the world's top industry planners

Barnett continued: “A lot of our sponsorship opportunities have been evolved with location in mind too. We understand that positioning also plays a huge role in the effectiveness of branding exercises and so placing a brands name within a Hosted Buyer lounge at EIBTM, for example, will ensure that the company will have direct exposure to over 4,100 of the world's top industry planners who are there to select venues, destinations, cities and hotels for their next big conference, event or meeting."

Susan Frei, Canadian Tourism Commission who sponsored the signage in the entrance walkway to EIBTM 2012 commented, “It’s really helped us along the way, where people would figure out where we are, who we are and really it’s all about getting the Canada brand known."

EIBTM is also catering to the wide variety of Exhibitors needs by providing packages to suit big brands with dedicated budgets, to smaller organisations who might be taking sponsorship or branding for the first time. These range from the Premium Promotional Package (€990) which supports exhibitors through enhancing their exposure before the show in the online exhibitor directory, show catalogue and EIBTM App, right through to high visibility opportunities including sponsorship of the main hall access area (€20,000) and walk way entrance panels (€45,000).

To view a full list of enhanced sponsorship opportunities visit http://www.promotional-opportunities.com/eibtm-2013/ Companies interested in sponsorship or branding opportunitiesat EIBTM 2013  should contact Mercedes Alonso, email mercedes.alonso@reedexpo.co.uk

EIBTM 2013 will take place from 19th – 21st November, a week earlier than in previous years. The EIBTM Forum will take place the day before the exhibition on 18th November.