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Berlin is Third Most Popular Convention Destination Worldwide

Berlin has moved into the top three international conference destinations, as shown by the latest statistics from the International Congress & Convention Association (ICCA). Having hosted 172 events held by international associations in the past year, the German capital moved up one position to become the third most popular city for conferences and conventions in the world. The city is behind Vienna (195 events) and Paris (181) and ahead of Madrid (164 events) and Barcelona (154).

This has required a lot of hard work in the face of stiff competition, said Burkhard Kieker, CEO of visitBerlin: "Being so high up in the league is both an honour and an incentive to do even more, especially since we face aggressive competition from financially strong competitors in Asia and the Arab Gulf states, all vying for conventions. The fact that Berlin has moved up a position shows that it is perceived as a top convention location by international convention planners."

Germany maintains second place globally

In related news, for the ninth consecutive year, ICCA has ranked Germany as the leading European conference location for international associations. At the same time, Germany has also maintained its second place globally, behind only the USA.

The ICCA’s figures show that a total of 649 international association conferences were hosted in Germany, 72 more than in the previous year. The total narrows the gap with the USA, which remains out in front with 833 conferences. Meanwhile, Germany has extended its substantial lead over Spain, which is still in third place with 550 conferences.

Matthias Schultze, Managing Director of the GCB German Convention Bureau e.V., explained the reasons for Germany’s sustained success as a conference and meeting destination: “It is thanks to a combination of several factors. Germany boasts outstanding infrastructure, an excellent transport network and a wide variety of event venues. We offer superb value for money and local expertise in key economic and scientific sectors. All of these qualities make Germany’s cities and regions ideal settings for international conferences.”