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Flying Start for SAS App

On April 9, SAS launched its new app which can be used to book trips to all its destinations directly on a smart phone or tablet device. SAS customers can now easily book, check in, choose a seat on board and receive their mobile boarding pass on their phone or device. The SAS app has already been downloaded nearly 100,000 times and is ranked as the number one free app in Sweden, Denmark and Norway.

"We are really pleased about the positive feedback we received on the app. It has now been downloaded nearly 100,000 times and has been given top marks by our customers, so we are very happy," said Christina Ericsson, VP Global Digital Sales at SAS.

The app allows users to book and pay for flights in three easy steps, with payment accepted in currencies such as Euros, Danish, Norwegian and Swedish Kronor. In addition, customers can easily:

  • Check in and select a seat (available from many places)
  • Receive a mobile boarding pass (available from many places)
  • View the status of flights booked
  • Pay in full or in part using EuroBonus points
  • Access their EuroBonus account
  • Change flights
  • Find recent social media info and travel ideas
  • Read information about passenger rights

"We will continue to have a strong focus on the development of digital services, particularly mobile, as part of our efforts to simplify travel for our customers," said Ericsson.

The app is available to all EuroBonus members, which is currently over three million people. It also gives non-members the opportunity to apply for EuroBonus membership. The app is available for both iPhone and Android in the majority of countries to which SAS flies and can be downloaded free from the App Store or Google Play.