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The Convention Centre Dublin Ramps Up its Focus on Europe

The Convention Centre Dublin (The CCD) has ramped up its sales resource and doubled the number of European trade shows it will attend this year, in order to win more business from European corporates and associations.

Since pre-opening, The CCD has attended IMEX and EIBTM each year, in association with Tourism Ireland. This week, The CCD is attending the French Meetings Show, Meedex, and later this month it will attend Associations Congress in Lisbon, with the aim of promoting The CCD to a wider European audience.

“We have analysed our confirmed events since we started taking bookings in 2007, and approximately 59% of our business has either originated from European offices of corporates and associations, or has brought a large European delegation,” said CEO, Nick Waight. “Having established a strong brand presence in the UK over the past few years, we are now focusing on a more targeted approach to the European market, which we believe has huge potential for The CCD.”

This approach includes ramping up the sales resource to a team of ten experienced professionals, with seven dedicated account managers focussing on international corporate and association business. And, in addition to attending trade shows in Paris, Lisbon, Frankfurt and Barcelona, the team have a busy schedule of meetings with potential clients in key European cities over the coming months, including Rome, Berlin, Brussels, Amsterdam, Milan and Lyon.

The CCD has hosted over 690 events since opening in September 2010, and has now won 22 industry awards, including ‘Best Overseas Conference Centre’ for the second year running at the M&IT Awards 2013, and recognition by the International Association of Convention Centres (AIPC) as one of the top four convention centres in the world, winning one of three runner-up positions for ‘World’s Best Convention Centre’ at the AIPC Apex Awards 2012.