news
Food and meetings
KOKS in Torshavn,
Faroe Islands, retains Michelin star.
Business Intelligence
ICC Sydney Delegates Generate $785 Million
for New South Wales in First Year.
the new world
How 5G will lead to new network paradigms,
writes Arabian Business Community in their Newsletter.
Ne knowledge
6th Annual Middle East
Smart Landscape Summit 2018.
new job
Vanessa Butani
appointed new Director of Sustainable Business at Scandic Hotels.
Business Intelligence
Associated Luxury Hotels International Adds Sweden’s:
Gothia Towers to Portfolio and “ALHI Convention Collection”.
big business
American Express Global Business Travel
to acquire Hogg Robin Group.
Business Intelligence
Overnight stays: Innsbruck,
the Congress and Trade Fair City, achieves record results.
meetings develop cities
Reykjavik to host European Cities Talk
on morphing DMOs Business Models and engaging the city.
business intelligence
Arctic Circle Forum
boosts Faroese MICE sector.
RSS
rss_icon
Links
TCEB Ups 2013 MICE Growth Target to 10% p.a.

After a successful 2012 which beat industry targets, Thailand’s MICE industry is poised for another dynamic year ahead. Thailand Convention and Exhibition Bureau (TCEB) has revised its annual target for 2013, and now projects an ambitious 10% growth in MICE visitor numbers this year. As the government’s central agency responsible for coordinating and driving Thailand’s MICE sector, TCEB expects to accomplish this via three strategies- to penetrate new markets, build strategic alliances and position the industry to compete effectively in the forthcoming single market of the AEC. TCEB expects to welcome more than 940,000 MICE visitors to Thailand this year, boosting revenues by 88 billion baht, equivalent to US$ 2.93 billion.

Thongchai Sridama, TCEB’s Acting President, said: “Last year, TCEB’s efforts to boost Thailand’s MICE industry bore fruit, with 895,224 MICE visitors, and industry revenues of 79.8 billion baht (US$ 2.66 billion). In view of this excellent performance and analysis of the prospects for 2013, we have revised this year’s targets upwards by approximately 10% compared with our original estimates. This translates into an increase from the original 2013 target of 792,000 MICE visitors to 940,000 MICE visitors in 2013. Projected Industry revenues too have been revised upwards from 63.9 billion Baht (US$ 2.13 billion) to 88 billion Baht (US$ 2.93 billion).

Thailand’s MICE industry is a major economic driver, contributing 8.95 percent of the country’s overall tourism market, and 0.6% of national GDP. In 2013 the meetings industry is expected to attract 231,000 visitors or 25% of the total sector; incentive travel will account for 229,800 visitors, or 24% of international MICE visitors. International Conventions will account for over 306,600 MICE travelers, or 33% of the total, with international exhibitions accounting for 172,600 visitors, or 18 percent of the total MICE visitors in 2013.”

Photo Source: Amazing Thailand