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TCEB Ups 2013 MICE Growth Target to 10% p.a.

After a successful 2012 which beat industry targets, Thailand’s MICE industry is poised for another dynamic year ahead. Thailand Convention and Exhibition Bureau (TCEB) has revised its annual target for 2013, and now projects an ambitious 10% growth in MICE visitor numbers this year. As the government’s central agency responsible for coordinating and driving Thailand’s MICE sector, TCEB expects to accomplish this via three strategies- to penetrate new markets, build strategic alliances and position the industry to compete effectively in the forthcoming single market of the AEC. TCEB expects to welcome more than 940,000 MICE visitors to Thailand this year, boosting revenues by 88 billion baht, equivalent to US$ 2.93 billion.

Thongchai Sridama, TCEB’s Acting President, said: “Last year, TCEB’s efforts to boost Thailand’s MICE industry bore fruit, with 895,224 MICE visitors, and industry revenues of 79.8 billion baht (US$ 2.66 billion). In view of this excellent performance and analysis of the prospects for 2013, we have revised this year’s targets upwards by approximately 10% compared with our original estimates. This translates into an increase from the original 2013 target of 792,000 MICE visitors to 940,000 MICE visitors in 2013. Projected Industry revenues too have been revised upwards from 63.9 billion Baht (US$ 2.13 billion) to 88 billion Baht (US$ 2.93 billion).

Thailand’s MICE industry is a major economic driver, contributing 8.95 percent of the country’s overall tourism market, and 0.6% of national GDP. In 2013 the meetings industry is expected to attract 231,000 visitors or 25% of the total sector; incentive travel will account for 229,800 visitors, or 24% of international MICE visitors. International Conventions will account for over 306,600 MICE travelers, or 33% of the total, with international exhibitions accounting for 172,600 visitors, or 18 percent of the total MICE visitors in 2013.”

Photo Source: Amazing Thailand