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Industry Gears Up for SATTE 2013

SATTE 2013, which will be held at Pragati Maidan, New Delhi, from January 16-18, 2013, will see participation of numerous  major Indian and global players.

P. Manoharan, Director, Malaysia Tourism Promotion Board, believes SATTE is the right platform for the tourism board to update and equip the travel agents in India with all the relevant information they need to market Malaysia to their customers. Echoing his sentiments Runjuan Tongrut, Director, New Delhi Office, Tourism Authority of Thailand, said: “Being one of the largest exhibitors at SATTE 2013, the Tourism Authority of Thailand and the Thai travel trade are expecting to meet more potential buyers and trade partners from India.”

Representatives from state tourism boards, who have confirmed their participations at SATTE 2013 also have similar expectations of the expo; O. V. Choudhary, Chief General Manager (Operations and Marketing), MP Tourism Department, sees SATTE as an opportunity to draw private investment to strengthen the hospitality infrastructure of the state through PPP mode.

Best return from the show

Apart from NTOs, state tourism boards, hotels, airlines, and tourism products also have bigger expectations from SATTE. “We will be targeting quality B2B customers - tour operators, DMCs, and MICE operators, and will expect to get the best return from the show,” Dhananjay S. Saliankar, Regional Director – Starwood Sales Organization, India and South Asia, said. Similarly, Accor expects to accelerate their business by promoting their brands at SATTE 2013. For the first time at SATTE, Ethiopian Ministry Of Culture and Tourism, Changi Airport Singapore and Seychelles Tourism Board, also hope to establish their products in a big way in India.

Some of the other exhibitors that are participating include Argentina, Abu Dhabi Tourism, Dubai, Accor Hotels, Cox&Kings, Department of Tourism – Goa, Bulgaria, Fiji Tourism, Indonesia, Spain, Hong Kong Tourism Board, Keys Hotels, Kenya Tourist Board, Ministry of Tourism Government of India, Israel, Jharkhand, Gujarat, Jammu&Kashmir, Madhya Pradesh Tourism, Maldives Marketing and PR Corporation, Nepal Tourism Board, Oman, Punjab Heritage and Tourism Promotion Board, Peppermint Hospitality India, Tourism New Zealand, Sri Lankan Airlines, Sahara Hospitality, Turkish Airlines, The Venetian Cotai, The Lalit Suri Group, Tourism&Civil Aviation Government of Himachal Pradesh, among others.

Enhanced buyer program

According to the organisers, SATTE 2013 will maintain a good visitor turnout including the right buyers, quality audience, and repeat participants. The enhanced buyer program for SATTE 2013 offers an incentivized Pre-Scheduled Appointments (PSAs) system that allows buyers to schedule appointments ensuring opportunities for international and regional senior level buyers and decision makers to source new destinations, travel products, and services on the show floor. International organisations and governing bodies including the World Tourism Organization (UNWTO); US Commercial Service; International Coalition of Tourism Partners (ICTP); Indian trade associations such as TAAI, TAFI, IATO, ADTOI, ATTOI, ETAA, OTOAI, IAAI, and FHRAI, will continue to actively support SATTE this year, too.

SATTE Mumbai, its companion event, will be held at the World Trade Center on January 21-22, 2013. Considering exhibitors’ feedback, overwhelming response by buyers and overall success, the SATTE Mumbai West show in 2013 will be in B2B exhibition format (showcase products&services at booths under bare or shell scheme) unlike its previous format of table top expo.