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IACC-Europe Conference Welcomes Delegates from Around the World

The Annual Conference of the International Association of Conference Centres–Europe was designed to encourage members to seek inspiration and innovation in order to make sure the global association continues to create exceptional meetings experiences.

Delegates representing 15 countries from three continents gathered at Lensbury Conference Centre in Teddington, Middlesex outside of London to focus on “Turning Imagination into Innovation” the theme of the conference. IACC Europe's Chairman, Jeu Bressers (General Manager, Conference Centre Kapellerput, Heeze, NL) and newly appointed CEO, Mark Cooper welcomed the delegates and encouraged them to maintain IACC’s consistent mission statement and vision to offer the industry’s finest facilities and directed additional emphasis on generating exceptional meeting experiences.

Bressers said: “Rather than simply provide first-class meeting venues, IACC members are always looking for ideas to deliver more broadly conceived meeting experiences and the educational content in this year’s conference created the buzz and exchange of new thinking that we hoped it would. IACC’s new vision statement captures the wider lens of the IACC Meeting Concept along with a new spirit of inspiration and innovation."

Sessions included a reality check on the ways to engage with and get the most from Generation Y meeting planners and delegates. Much has been talked of recently about the general behaviour of this new generation and IACC wants to translate this into clear communication strategies and development ideas. “Gen-Y delegates want to stage and attend ‘iconic’ meetings with shorter sessions and more opportunities to exercise their philanthropic beliefs when they attend meetings.”

The audience were introduced to some key industry statistics which linked the feedback from meetings and the prospect of whether the organiser would recommend or return again. IACC Conference Centre operators were told that they would be rewarded with client loyalty if they can demonstrate:

  • Understanding the Client Objectives,
  • Flexibility & Responsiveness and
  • Demonstrate Friendliness & Helpfulness throughout the experience.

The international speakers from a wide variety of backgrounds encouraged delegates to overlook all barriers and come up with forward-thinking ideas to change their own meeting environments. To close the day’s conference, a humorous wake-up call was delivered on how much impact the mobile revolution will have in the coming years on the meetings industry.

The theme of the conference, “Turning Imagination into Innovation” was supported by the presence of university students from Columbia, UK, Austria, India, and Germany who participated in the sessions and joined IACC’s Global Leaders for the IACC Future Leaders Lunch which provided a forum for the students to learn more about the meetings industry and for IACC’s Leaders to discuss topics relevant to Generation Y and their career paths and interest in the meetings industry.

Mark Cooper said: “Feedback from emerging industry leaders is essential as we step into a new era for IACC and for the in the meetings industry. Their evaluations, observations, and contributions will continue to help us shape the future and to continue to provide exceptional meeting experiences around the globe.”

Photo: Jeu Bressers, Chairman of IACC-Europe