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Meet Taiwan's Campaign Wins ICCA Best Marketing Award

Meet Taiwan's "Shake to Share" campaign has won ICCA's Best Marketing Award. The "Shake to Share" meetings app allows users to share their photos through social media channels by shaking their smartphone. The winner was announced during the closing session at the 51st ICCA Congress in San Juan, Puerto Rico.

The other finalists of this year's Best Marketing Award included: Artion Conferences and Events (Greece), the Kuala Lumpur Convention Centre and the Netherlands Board of Tourism & Conventions. The four finalists presented their successful marketing campaigns at the 51st ICCA Congress, which took place 20-24 October in San Juan, Puerto Rico.

The judges based their decision on the following criteria:

  • Which campaign was the most creative and most innovative?
  • Which campaign demonstrated the best quality of execution/ professionalism in how the marketing was carried out?
  • Which campaign achieved ambitious, clearly defined targets and objectives?
  • Which campaign demonstrated the best Return on Investment?
  • Which company communicated most effectively?

The ICCA Best Marketing Award, established in 1997, recognises the excellence and outstanding achievements of organisations in their effort to market their destination or product. Entries can range from full scale campaigns and branding exercises to individual promotions and events. The ICCA Best Marketing Award is sponsored by Bedouk Meetings & Events Media and is open to ICCA members only.