news
smart development
Qatar’s Plan for Boosting Business Events
new partnerships will be announced at IMEX.
ICCA stats
Prague Hosted Record Number of Meetings Last Year
and Remains in the World’s Top Ten Most Popular Meeting Destinations.
At IMEX
St Petersburg’s Expoforum International
to launch global PCO service.
figures
US Travel Trends Index March:
Int’l Inbound Travel Tumbles While Domestic Leisure Travel Remains Strong.
winning bids
Ottawa Tourism
confirms 2019 European business development event following CAD$2.2m success in 2018.
big meeting
Glasgow wins Europe’s largest congress
on radiation oncology.
new job
AIM Group International
appoints Annalisa Ponchia as Director of Innovation & Customer Experience.
airlines innovation
Emirates airline reports 69% profit fall
after a tough year.
innovativ grants
Brisbane’s bright minds
receive Lord Mayor grants

.
RSS
rss_icon
Links
George P. Johnson and PS Communication Partnership

Global experience marketing agency George P. Johnson today announced a strategic partnership agreement with PS Communication, the leading brand experience agency in the Scandinavian and Baltic region. Under the terms of the agreement, PS will represent GPJ in the Nordic region, providing support to GPJ clients, whilst GPJ will support PS Communication’s regional clients internationally.

PS Communication was founded in 1997 by entrepreneurs Patrick Walldén, Lars Westling and Stefan Norén. The award winning Nordic agency employs 150 full time staff in Stockholm, Copenhagen, Oslo, Malmoe and Helsinki and has a notable client list that among others include Ericsson, Volvo, Stena Line, LG and P&G.

Outstanding creative capabilities

“We are very excited to announce our partnership with PS Communication. Not only is the Nordic region extremely important to our clients but the outstanding creative capabilities that PS Communications brings to the Project: WorldWide agency network significantly enhances our ability to make our clients marketing campaigns successful throughout EMEA and beyond,” said Kim Myhre, CEO of Project: Worldwide EMEA, parent company of GPJ.

“This partnership is a natural step for PS in our mission to bring brands the best ideas and highest level of service to regional and multinational clients,” said Carl-Henric Stjerna, CEO and PS Group Partner. “This relationship with GPJ complements our ongoing growth in the region and provides instant value to those clients who are planning multi-market event-based campaigns.”

Perfect match as agencies

PS Communication specializes in a wide range of experiential services, including public relations, sponsorship, event marketing, web, digital applications, film and more. Recent work includes award-winning programs for high-visibility clients such as the Volvo Ocean Race, Audi Vorsprung Tour and the 100 Innovations exhibition for the National Musuem of Science and Technology.

“PS & GPJ are a perfect match as agencies. We have the same heritage and DNA,” said Patrick Wallden, Vice President Business Relations and Founding Partner of PS. “This partnership enables PS Communication to offer a greater level of service to our Scandinavian based international clients, with additional reach globally.”

Pictured: Kim Myhre