news
Growth from Asia
Asia Pac exhibitors
extend footprint at IBTM World 2018.
IBTM World 2018
When the party’s over… top tips for measuring ROI
top tips for measuring ROI.
business Intelligence
IBTM World
announces 2018 Tech Watch Award shortlist.
business Intelligence
Precinct Transformation
Receives National Acclaim.
New jobs
Carlson Wagonlit Travel appoints Derek Sharp
as Managing Director of its global meetings and events business.
Flash
German travel warning
European tourists to Turkey.
IACC
reports record first-time attendee numbers
at its Europe Knowledge Festival in Lisbon,
world meeting
ICC Sydney impresses
on the global stage with seamless execution for Sibos.
new statistics
Seoul grabs 40 international conference
wins so far this year,
New knowledge
IBTM World announces 2018
Tech Watch Award shortlist.
RSS
rss_icon
Links
Science or Destination? Which is More Popular to Attract Delegates?

"In a recent survey of over 4,000 delegates," revealed Christian Mutschlechner, of the Vienna Convention Bureau, "when asked what reasons made them attend a conference, the 'destination' did not feature in the top 10 list of answers: science, CME, networking all featured strongly. Therefore the future for attracting healthcare events to a destination is primarily about the exchange of science."

This view was endorsed by both Martin Jensen of H. Lundbeck, representing ICPAA, and Caroline Mackenzie of Congrex Holdings BV, representing IAPCO. "The destination used to be association driven, now it is delegate driven; it is not necessarily the most attractive destination that wins the day but the one that suits the scientific focus of the association and the delegates," said Jensen.

"Capturing content so it can have a longer lifetime and be shared with a wider audience; technology, the way people learn and communicate, social media are all having an effect on the structure of face-to-face medical congresses as well as compliance and regulation," added Mackenzie. "Factors such as globalisation brings a wider demographic audience to events, and their cultural differences need to be understood and catered for."

As for compliance within healthcare meetings, it is the aim of IPCAA to use only EFPIA or IFPMA codes at international events, to avoid the inconsistency in the use of compliance within IPCAA membership companies. Mutschlechner urged convention bureaux to be far more proactive in following the compliance issues and thus to be an active partner for all stakeholders, and to spend time massaging their clients to meet their needs.

"It is the responsibility of the PCOs to understand the changes impacting on medical associations and their congresses from factors such as compliance and regulatory restrictions, stakeholder products going off patent and fewer blockbuster products being launched into the market place etc. PCOs must provide expert advice and a service offering to meet the changes not only for their clients but for all other stakeholders in the chain," said Mackenzie.