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online 15–26 March 2021
AIME announces Delegate Connect
as partner to power events online platform.
taking the lead
Taiwan MICE
Globally Recognized, Receives Stella Awards.
free and open to all
More Than 3,200 Event and Hospitality Professionals
Already Registered for Cvent Connect Europe Virtual on 10-11 November.
EUR 300 million
Austria Center Vienna
welcomes financial support package for organisers.
business Intelligence
New board of Energy Cities
ready to tackle the opportunities of the Green Deal and Covid recovery.
business intelligence
Zurich
– Sustanability as a strategy.
hotel news
Park Inn by Radisson
Vilnius Airport Hotel & Business Centre opens its doors.
for international visitors
Ras Al Khaimah
becomes first city in the world to offer free Covid-19 tests to international visitors.
Associations need to be proactive
Gregg Talley of Talley Management Group
Named One of the Top 25 Influencers by Northstar Meetings Group.
facts:
Research Points to Low Risk
Covid-19 Transmission Inflight.
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Science or Destination? Which is More Popular to Attract Delegates?

"In a recent survey of over 4,000 delegates," revealed Christian Mutschlechner, of the Vienna Convention Bureau, "when asked what reasons made them attend a conference, the 'destination' did not feature in the top 10 list of answers: science, CME, networking all featured strongly. Therefore the future for attracting healthcare events to a destination is primarily about the exchange of science."

This view was endorsed by both Martin Jensen of H. Lundbeck, representing ICPAA, and Caroline Mackenzie of Congrex Holdings BV, representing IAPCO. "The destination used to be association driven, now it is delegate driven; it is not necessarily the most attractive destination that wins the day but the one that suits the scientific focus of the association and the delegates," said Jensen.

"Capturing content so it can have a longer lifetime and be shared with a wider audience; technology, the way people learn and communicate, social media are all having an effect on the structure of face-to-face medical congresses as well as compliance and regulation," added Mackenzie. "Factors such as globalisation brings a wider demographic audience to events, and their cultural differences need to be understood and catered for."

As for compliance within healthcare meetings, it is the aim of IPCAA to use only EFPIA or IFPMA codes at international events, to avoid the inconsistency in the use of compliance within IPCAA membership companies. Mutschlechner urged convention bureaux to be far more proactive in following the compliance issues and thus to be an active partner for all stakeholders, and to spend time massaging their clients to meet their needs.

"It is the responsibility of the PCOs to understand the changes impacting on medical associations and their congresses from factors such as compliance and regulatory restrictions, stakeholder products going off patent and fewer blockbuster products being launched into the market place etc. PCOs must provide expert advice and a service offering to meet the changes not only for their clients but for all other stakeholders in the chain," said Mackenzie.