news
hotel news
Scandic Hotels
to open Trondheim’s largest hotel.
business intelligence
More than 1 million international convention participants in Berlin
a steady increase in participants and events.
Safety & Security
CWT research:
65% of Business Travelers Are Nervous About Data Safety When Traveling.
Steen Jakobsen:
Dubai registers strong 29% increase
in business event bid wins in H1 2018.
Hotel News
Hilton likely to be appointed operator
for Habtoor City hotel.
Time!
BestCities and ICCA Call Out
For Final Entries to the Incredible Impacts Grants Programme 2018.
business Intelligence
Buoyant Global Economy
Means Higher Hotel and Air Prices in 2019.
From August 2018
New Korea Incentives & Meetings Support
Offers Exclusive Concert of Popular K-pop Stars.
new statistics
International visits to London
grow for 8th consecutive year.
Business Intelligence
RAI Amsterdam
becomes world’s most accessible convention centre.
RSS
rss_icon
Links
Sydney Speaks Up at IMEX Politicians’ Forum

Business events, as part of an aligned economic development strategy, can be a resource for achieving government objectives, said The Hon Nick Greiner AC, Chairman of Infrastructure NSW, and Lyn Lewis-Smith, CEO of Business Events Sydney.

Presenting on this topic at the IMEX Politician’s Forum in Frankfurt last week, Lewis-Smith and Greiner addressed approximately 100 business events leaders, including 30 politicians and government officials.

Whole-of-government approach

“Business events as part of an aligned development strategy can benefit our economies, industries and communities. To maximise the impact of this, a whole-of-government approach is essential. We all need to be on the same page, focusing on the same goals. This is something we are championing in New South Wales,” said Greiner.

“A great example of this is the Sydney International Convention, Exhibition and Entertainment Precinct development worth around $1 billion. To be completed in late 2016, the 20-hectare integrated precinct will provide a meeting place for all – locals and visitors alike – in the heart of Australia’s global city. Overseeing the project, a public-private partnership, Infrastructure NSW is drawing on expertise and collaboration across government and industry to deliver a world-leading convention centre. It will host events that will contribute to both NSW’s knowledge and visitor economies.”

Beyond the tally of tourism receipts

Lewis-Smith said: “We have recent research that shows how business events deliver benefits beyond the tally of tourism receipts. They create opportunities for global networking, trade and investment, information exchange and innovation, all of which can contribute to increased productivity. These far-reaching and long-lasting benefits are valuable for the future growth and development of communities, regions and countries. We need to recognise and measure the impact of these other benefits as much as we need to measure the visitor economy impact.”

Greiner added: “Quality of data and measurement is very important. So is explaining to constituents how major pieces of infrastructure contribute to overall economic growth and the health of the state. We know that NSW attracts almost 50% of business travellers who come to Australia. What’s also important, above and beyond the number of visitors, is the value that they contribute. We need to tell the full story.”

Robust information

Lewis-Smith agreed: “Credibility, measurability and accountability should be three things any leading industry should strive for in the data they gather. Robust information means we can share a deeper understanding of our industry and its commercial context. It also ensures we keep up with emerging trends.”

Lewis-Smith added: “Mr Greiner’s participation with me in the Politicians’ Forum was a fantastic opportunity to demonstrate the NSW Government’s commitment to cementing Sydney’s position as a world-leading business events destination both now and in the future.”

Pictured: Lyn Lewis-Smith, CEO of Business Events Sydney.