news
Extension to Bella Center
Bella Arena:
New arena in Copenhagen with room för 7,000 seated guests.
trends and perspectives
Sponsors eager to return to in-person events
according to a survey by AIM Group.
Hotel nes
Scandic takes Gothenburg to new heights
– Scandic Göteborg Central set to open next year.
growing network
White paper from Hybrid City Alliance
explores multi-hub hybrid events.
Order of Australia (AM)
Harvey Lister
recognised for a lifetime dedication to tourism and the Events Industry.
A prestigious event
Tallinn Chosen as Host City
for the 2022 European Design Festival.
planning ahead
IOC board
unanimously votes for Brisbane to host 2032 Olympics.
Italy opens
Starting from July 1st
organizing events will be once again allowed in Italy.
knowledge builder
ICCA partners with GDS
to launch new Global Destination Sustainability Academy.
new job
Noor Ahmad Hamid
new Chief Operating Officer of the Malaysian Convention & Exhibition Bureau.
RSS
rss_icon
Links
SAS and Rezidor Partner Up to Lower Travel Costs

SAS Credits, Scandinavian Airlines' loyalty programme aimed at SMEs (Small and Medium Enterprises), has added its first non-airline partner, The Carlson Rezidor Group. The agreement was signed yesterday in Stockholm by Rickard Gustafson, President and CEO of SAS, and Kurt Ritter, President and CEO of Rezidor.

SAS Credits has since its launch in 2009 attracted 28,000 SMEs that earn credits on flights, on top of EuroBonus points for the traveler. These enterprises will now also earn credits when they stay at Radisson Blu or Park Inn by Radisson hotels in Europe and the Middle East. These credits can later be redeemed for free flights or Rezidor e-Gift Cards. The new SAS and Rezidor partnership aims at lowering travel costs for smaller companies.

"Our SAS Credit programme is unique within the airline industry and highly appreciated amongst small and medium-sized companies. With Rezidor as a new partner, our members are given a wider range of opportunities to earn credits, whilst at the same time it will lower their travel expenses," said Rickard Gustafson, CEO, SAS.

"We are delighted to lift our long term cooperation with SAS to new heights. We are already collaborating with SAS EuroBonus, the airline loyalty programme for individual travellers, and generate over 300,000 associated room nights per year. We are now expanding our partnership to SAS Credits and target the Small and Medium Businesses - a discretionary market that is growing strongly and has a huge untapped potential," said Kurt Ritter, President & CEO of Rezidor.

The new SAS Credits partnership strengthens the 50 year long and succesfull partnership between SAS and Rezidor. SAS Credits' members generates more than one million room nights per year. The programme exists in 22 countries.

SAS Credits Facts:

  • SAS' loyalty program for SMEs
  • Membership is free of charge
  • The company earns Credits each time an employee travels with SAS and selected partners or stay at a Radisson Blu or Park Inn hotels
  • The traveller still earn EuroBonus points as usual

Photo: Rickard Gustafson, President and CEO of SAS & Kurt Ritter, President and CEO of Rezidor