news
New knowledge
Brain research
shows added value live events.
Covid-19
BTM World 2020
transitions to virtual.
post-pandemic momentum
Dubai Tourism forms Business Events Stakeholders committee,
host first meeting as industry resumes activity.
hotel news
Scandic expects
occupancy of 30-35 percent for September.
Covid developer
Scandic Hotels
launches the largest network of coworking spaces in the Nordic countries.
planned for 16-17 Sep
Update on GIAF
- New dates set for 5-6 November 2020.
sustainability
Sands Expo and Convention Centre
is now a carbon neutral venue.
positive impact
The Hague webinar
celebrates partnerships and first anniversary of Ottawa MOU.
expanding network
ICCA Partners up
with Geneva International Associations Forum (GIAF).
Sponsored Content
Taiwan Ready to Reopen to the World
Over 80 events taking place in Taipei now.
RSS
rss_icon
Links
SAS and Rezidor Partner Up to Lower Travel Costs

SAS Credits, Scandinavian Airlines' loyalty programme aimed at SMEs (Small and Medium Enterprises), has added its first non-airline partner, The Carlson Rezidor Group. The agreement was signed yesterday in Stockholm by Rickard Gustafson, President and CEO of SAS, and Kurt Ritter, President and CEO of Rezidor.

SAS Credits has since its launch in 2009 attracted 28,000 SMEs that earn credits on flights, on top of EuroBonus points for the traveler. These enterprises will now also earn credits when they stay at Radisson Blu or Park Inn by Radisson hotels in Europe and the Middle East. These credits can later be redeemed for free flights or Rezidor e-Gift Cards. The new SAS and Rezidor partnership aims at lowering travel costs for smaller companies.

"Our SAS Credit programme is unique within the airline industry and highly appreciated amongst small and medium-sized companies. With Rezidor as a new partner, our members are given a wider range of opportunities to earn credits, whilst at the same time it will lower their travel expenses," said Rickard Gustafson, CEO, SAS.

"We are delighted to lift our long term cooperation with SAS to new heights. We are already collaborating with SAS EuroBonus, the airline loyalty programme for individual travellers, and generate over 300,000 associated room nights per year. We are now expanding our partnership to SAS Credits and target the Small and Medium Businesses - a discretionary market that is growing strongly and has a huge untapped potential," said Kurt Ritter, President & CEO of Rezidor.

The new SAS Credits partnership strengthens the 50 year long and succesfull partnership between SAS and Rezidor. SAS Credits' members generates more than one million room nights per year. The programme exists in 22 countries.

SAS Credits Facts:

  • SAS' loyalty program for SMEs
  • Membership is free of charge
  • The company earns Credits each time an employee travels with SAS and selected partners or stay at a Radisson Blu or Park Inn hotels
  • The traveller still earn EuroBonus points as usual

Photo: Rickard Gustafson, President and CEO of SAS & Kurt Ritter, President and CEO of Rezidor