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Union of International Associations Round Table Asia-Pacific 2021
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Martin Sirk Delivers Keynote Session at IT&CM China

IT&CM China 2012 keynote session, “China’s Century: Fulfilling its Destiny as a Mega Meetings Destination”, delivered by ICCA CEO Martin Sirk, enjoyed a huge turnout.

A highly-respected name in the industry, Sirk has been the CEO of ICCA since July 2002. Since taking over as CEO, he has overseen ICCA’s growth from 600 to over 900 member companies and organisations in 87 countries worldwide, covering all the key supplier sectors.

Drawing on his 20 years of industry experience, Sirk spoke about the growing importance of international meetings in the world, and specifically in China.

Delegates at IT&CM China will have the opportunity to catch another seminar by Sirk on Thursday, April 19 where he will talk about, “How International Associations Make Their Decisions.”