news
November 17-19 in Orlando
GBTA Announces New Dates
for 2021 Convention.
Awards
Austria Center Vienna Bags Coveted Gold and Silver Stevie Awards
Best B2C event and rapid testing lanes most valuable company response to the Covid-19 crisis category.
hotel news
First Radisson Individuals in the Baltics Opens Its Doors in Tallinn
Palace Hotel Tallinn is a monument of national architectural heritage built almost 100 years ago and respectfully renovated.
€300+ millions
The Economic Impact of Messukeskus Helsinki Melted By 80 per Cent
Pandemic damage radiates over the business life of the entire Helsinki Metropolitan Area.
sleep congress is awakening
World Sleep Congress 2022 to Be Held In Rome
EGA Worldwide Congresses & Events formally contracted as DMC service provider.
digital move
ICC Sydney Expands Broadcast and Hybrid Event Solutions with Media Studio
The studio features green screen technology which allows for visual integration of presenters into customisable background content.
21–22 October 2021
Union of International Associations Round Table Asia-Pacific 2021
Hosted by Tokyo Convention & Visitors Bureau (TCVB) live and online.
hotel news Scotland
Virgin Hotels to Open in Glasgow
Pack your kilts, Virgin Hotels opens brand new Scottish property in 2022.
CB Italias platform
Convention Bureau Italia Premieres Box IT,
The Free Networking Online Platform for International Buyers Interested in Italy as a Mice and Wedding Destination.
new roles
Imex Group Invests in the Team With Nine New Appointments
Several new roles have been created within the business with significant investment in systems, marketing and design.
RSS
rss_icon
Links
2011 Vienna Convention Review

Vice-Mayor Renate Brauner, Director of Tourism Norbert Kettner and the Director of the Vienna Tourist Board’s Vienna Convention Bureau, Christian Mutschlechner presented the results of Vienna’s 2011 Meeting Industry Statistics. All key indicators were up: the number of congresses and corporate events by 7% compared to 2010, with bednights generated increasing by 6%, and national value-added growing by 9% to reach a new record level.

“The trend in the international congress industry,” explained Brauner, “reveals that delegates are staying an appreciably shorter time and traveling increasingly seldom in company. We presented this trend at our congress press conference last year in the light of a survey, concluding that growth in bednights in the congress and conference business can be attained only if the number of events increases. Vienna successfully achieved this in 2011, as 3,151 congresses and corporate events were held last year, 7% more than in 2010. The resulting bednights rose by 6% to 1,412,133, equivalent to 12.4% of Vienna’s total volume of bednights last year. Throughout Austria, the Vienna meetings industry not only generated value-added in the amount of 838.4 million euros – an increase of 9% and a new record level – but also secured more than 16,200 jobs."

International congresses make biggest impact

The total of 3,151 events held in 2011 (+7%) can be broken down into 1,018 congresses (+9%) and 2,133 corporate events (+7%). The national value-added in the amount of 838.4 million euros which they generated (+ 9%) represents a new record. This value-added includes all domestic sales, consisting of direct spending by event attendees, organizers, exhibitors and companions, and revenues generated by events in “upstream” sectors, such as the construction industry, the food, drink and tobacco industry, the printing industry, banks, insurance and communications companies.

The economic effects were computed by Consulting Dr. M. Stoff using the EVENT MODEL AUSTRIA (author: © Martina Stoff-Hochreiner). This model was also used to calculate the tax revenues generated by these events in the amount of 235.2 million euros, of which 154.8 million euros went to the federal government, 28.2 million euros to Vienna, and the remainder to the provinces and local authorities. Visitors travelling to Vienna’s congresses and corporate conventions are particularly heavy spenders: in 2010 they spent 475 euros per person and bednight, whilst the comparable figure for all visitors to Vienna is just over 260 euros.

The 638 international congresses made the biggest impact in the 2011 review of the Vienna meetings industry. Although they accounted for only 20% of all events, they produced 67% of bednights and 72% of value-added in this sector. Human medicine themes still dominate this sector (42%), though not as strongly as before, as the fields of economics and politics, other natural sciences, IT and communications made up a lot of ground in 2011.