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BTC to Bring Politicians Forum to Italy in 2013
BTC, the Italian trade show for the meetings, events, conferences, incentive travel and business tourism industry, which will be held on 21-22 June 2012 at the Fiera di Rimini Exhibition Centre, has announced that it will bring the Politicians Forum to Italy in 2013. The programme, developed by IMEX, is designed to educate and raise the awareness of politicians and local officials worldwide on the value of the meetings industry.

The announcement was made last Friday by Paolo Audino, chief executive of Exmedia (the company that organises BTC), at the Federcongressi&eventi convention, during the panel discussion 'Innovation in the governance of destinations.' Audino took part as a speaker alongside Ray Bloom, chairman of the IMEX Group, and various representatives of local governments and convention bureaus.

The session was intended to highlight the economic, social and business value of events and conferences, and looked at successful case studies in Italy and abroad.

“This panel discussion clearly evidenced the need for the Italian meetings industry to make politicians and local officials aware of the sector’s value and of the extraordinary opportunities for economic, social and business development that events and conferences offer to host destinations”, said Audino. “It is therefore the right moment to announce the collaboration that BTC has formed with IMEX to organise the Politicians Forum in Italy, thereby providing also in our country an indispensable opportunity to bring together industry operators and local government representatives.”

The Italian Politicians Forum will be organised by BTC with the strategic support of IMEX, and will make its debut at BTC 2013. Aside from this agreement, to date, the format has only been exported from its original IMEX environment to Sweden.

“The Italian Politicians Forum is excellent news,” commented Ray Bloom, chairman of the IMEX Group. “IMEX will provide BTC with full strategic support and all the experience it has gained in ten years of organising the programme at international level."

Photo: IMEX 2011 Politicians Forum