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GBTA Announces European Conference Location and Theme

The Global Business Travel Association (GBTA) have announced the dates, location and underlying theme of their annual European conference. The event, for up to 500 industry professionals, will be held 19th – 21st September at the Budapest Congress and World Trade Center in Budapest. The association plans a number of tailored activities in the two days prior to the event including three levels of certified training programmes, sector specific benchmark groups and a partner association best practice event.

Τhe conference will focus on aspects of globalisation and customised service delivery as well as an insight into industry affairs and their impact on professional travel management. In line with the theme of customisation and personalisation, the organisers have chosen Budapest because of its ability to offer a wide selection of transport and accommodation options to suit all budget types. More of the content will be determined by the delegates themselves through the associations Give & Take? programme whereby delegates identify subjects they need assistance and those they can help other delegates with.

Talking about the Customisation theme, Paul Tilstone, GBTA’s European Managing Director, said "The whole event has been designed to allow delegates to tailor their whole experience. Gone are the days when everybody is prepared to pay significant sums of money and time to hear the same content as everyone else. Delegates want to get specific information from their time at these events in an environment of their choosing. This mirrors the demands our delegates are facing from their internal and external customers within the industry."