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GIBTM Set to be Major Influence on the Region’s Meetings Industry

A number of new initiatives are set to take place at GIBTM 2012, which takes place later this month in Abu Dhabi. The 6th edition of the event will, for the first time, present the business of meetings to the Arab community with unique and interactive education sessions solely dedicated to improving knowledge and understanding of the value of this sector.

Ali Al Saloom of Ask-Ali.com, a recognised industry expert and Cultural Tourism Consultant Embrace Arabia Consultancy, will discuss how business travel provides a big opportunity in the region linking this industry with Arabic traditions and culture.

With the region’s continued expansion of products and services dedicated to the business tourism, meetings and incentives industry, GIBTM will help to build a bridge with those professionals who are already working within the sector but are still unaware of their position within the developing meetings industry.

“This is one of our key challenges each year, as the growth of world–class infrastructure, new conference facilities and high quality venues increase in the region, GIBTM must continue to help the sector understand their own community, and use this event to not only gain knowledge and information but to also network with peers and colleagues – it is the most valuable three days to develop their careers and we urge them to participate,” said Lois Hall, Reed Travel Exhibitions Manager, GIBTM.

Another new focus at the event will be ACTE, The Association of Corporate Travel Executives who will provide ground-breaking educational sessions that aim to help individuals who are involved in planning business travel for their clients make well informed decisions, reduce costs, enhance performance and ultimately increase their network of suppliers.

Other Associations joining the education programme include ICCA and MPI and the annual IBTM Middle East Industry Research Report will update and review the latest trends for the sector in the region and globally that will impact everyone in the coming year.

GIBTM 2012 takes place on the 26th-28th March 2012.