In January 2012, Andrea Bisping, head of the ICM – Internationales Congress Center München – took the chair of the marketing cooperation SevenCenters of Germany for one year. The marketing cooperation of the seven largest convention centres with a direct connection to an exhibition centre celebrates its 10th anniversary this year. As chairperson and speaker, Bisping accounts for the implementation of all marketing targets approved by the members.
Bisping commented: "For the past ten years, SevenCenters have been upholding their success story as important representatives of the German convention business on an international level. It is my personal aim in the jubilee year to meet this cooperation’s marketing tasks with conventions and big events in such a way as to influence positively the perception of Germany as a meeting destination in Europe and above all worldwide."