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Meritus Hotels is Singapore's Most Popular Heritage Brand

Meritus Hotels & Resorts emerged as the Most Popular Heritage Brand at the Singapore Prestige Brand Awards (SPBA) 2011. The award comes following public voting to determine the most popular choice amongst this year’s Heritage Brand Award recipients.

Both the Heritage Brand and the Most Popular Heritage Brand awards were presented to Meritus CEO Michael Sengol by Tharman Shanmugaratnam, Singapore’s Deputy Prime Minister and Minister for Finance and Manpower, who was the Guest-of-Honour at the award ceremony held at Raffles City Convention Centre on 8 December.

“This is an exciting win for Meritus Hotels & Resorts,” said Sengol. “It celebrates our proud 40-year heritage as Singapore’s icon of world-class hospitality, and further enhances the value of our brand as we bring our presence to more locations around the world.”

Now on its tenth year, SPBA recognises and honours Singapore brands that are developed and managed effectively through various branding initiatives.

This year, a total of 44 established Singapore brands vied for top awards in the SPBA across five main award categories, namely SPBA - Promising Brands, SPBA - Established Brands, SPBA - Heritage Brands, SPBA - Regional Brands and SPBA - Special Merit.

The Heritage Brand category pays tribute to time-honoured homegrown brands which have embraced exceptional brand practices for more than 30 years. Entrants were judged by a panel based on brand heritage and identity, brand strategic blueprint, and brand development and performance.

Photo: Michael Sengol (second from left) receiving award from Tharman Shanmugaratnam.