news
legacy language
BestCities
unveil new Impact Measurement research for global associations.
planning for the future
Copenhagen
to host BMX World Championships 2025.
joining forces
Meet in Reykjavík
is now under the umbrella of Promote Iceland.
New knowledge
Brain research
shows added value live events.
Covid-19
BTM World 2020
transitions to virtual.
post-pandemic momentum
Dubai Tourism forms Business Events Stakeholders committee,
host first meeting as industry resumes activity.
hotel news
Scandic expects
occupancy of 30-35 percent for September.
Covid developer
Scandic Hotels
launches the largest network of coworking spaces in the Nordic countries.
planned for 16-17 Sep
Update on GIAF
- New dates set for 5-6 November 2020.
sustainability
Sands Expo and Convention Centre
is now a carbon neutral venue.
RSS
rss_icon
Links
Meritus Hotels is Singapore's Most Popular Heritage Brand

Meritus Hotels & Resorts emerged as the Most Popular Heritage Brand at the Singapore Prestige Brand Awards (SPBA) 2011. The award comes following public voting to determine the most popular choice amongst this year’s Heritage Brand Award recipients.

Both the Heritage Brand and the Most Popular Heritage Brand awards were presented to Meritus CEO Michael Sengol by Tharman Shanmugaratnam, Singapore’s Deputy Prime Minister and Minister for Finance and Manpower, who was the Guest-of-Honour at the award ceremony held at Raffles City Convention Centre on 8 December.

“This is an exciting win for Meritus Hotels & Resorts,” said Sengol. “It celebrates our proud 40-year heritage as Singapore’s icon of world-class hospitality, and further enhances the value of our brand as we bring our presence to more locations around the world.”

Now on its tenth year, SPBA recognises and honours Singapore brands that are developed and managed effectively through various branding initiatives.

This year, a total of 44 established Singapore brands vied for top awards in the SPBA across five main award categories, namely SPBA - Promising Brands, SPBA - Established Brands, SPBA - Heritage Brands, SPBA - Regional Brands and SPBA - Special Merit.

The Heritage Brand category pays tribute to time-honoured homegrown brands which have embraced exceptional brand practices for more than 30 years. Entrants were judged by a panel based on brand heritage and identity, brand strategic blueprint, and brand development and performance.

Photo: Michael Sengol (second from left) receiving award from Tharman Shanmugaratnam.