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MCI's Expansion in Scandinavia

With a robust existing presence in Scandinavia mainly in the Congress Management (PCO) and Destination Management (DMC) market and a successful new Meeting & Events department (established 4 years ago), MCI has announced the acquisition of Stockholm-based communication and event agency, Imagine, who will become part of MCI Scandinavia.

Founded in Sweden in 1999, Imagine has built up expertise across the spectrum of meeting and event production. Experienced in organising events for governments and companies, Imagine comprises a team of highly-skilled individuals. It was voted “Best Event Marketing Agency” in Sweden’s Agency of the Year Awards organised by market analysis experts Regi in conjunction with Swedish newspaper, Dagens Industri, in 2009 and 2010 consecutively.

The new integration will expand MCI’s offering to clients in the region to add expertise in Meetings & Events, including strategic meeting communication. Polo Looser, Area Vice President, commented: “Strengthening our Meetings & Events offering to complement our already strong teams in PCO and DMC allows us to create an integrated company and take a major step in reinforcing MCI’s position to be recognised immediately a top player in the Meetings & Events market in Scandinavia.”

Oscar Gillström, currently CEO of Imagine, will join MCI as Director of Meetings & Events at MCI Scandinavia, whilst Marcus Östlundh will continue to head up the Corporate Division and DMC services.