news
Beautiful Art
3 Hidden Cultural Yards
in Lithuania’s Top Cities.
future development
Hybrid+,
a new approach to meeting experiences launched by Göteborg & Co.
Hotel news
Scandic Hotels reports strong results
and cash flow for third quarter 2021.
business intelligence
China might reopen border
if vaccination target reached by early 2022: CDC chief.
Kellerman
Expo 2020 Sustainability Pavilion Will Show How Far We Have Come
Roger Kellerman on mindsets and skillsets for thriving while society and nature regenerate.
Rethink
New Rules of Engagement
A new tact is required: Here is how we think the return of face-to-face live events will look.
Destination Planning
Evolving the Role of Convention Bureaus
Staying relevant in a rapidly changing marketplace as well as in your respective destination.
Research
Business Event Management of the Future
Many associations were ready to pivot and move their events online.
Hybrid Events
Moving From Virtual to Hybrid Events
37 Tips and Ideas on How to Maximise Your Success.
RSS
rss_icon
Links
MyCEB: Positioning Malaysia as Asia's Business Events Hub

The Malaysia Convention & Exhibition Bureau (MyCEB) has unveiled the country’s new branding campaign and tagline.

Created to convey Malaysia’s value propositions for business events, the global launch of the campaign at EIBTM also coincides with the introduction of MyCEB’s new website and a Quick Response (QR) Code to the European meetings market.

According to Dato’ Dr James Dawos Mamit, Deputy Tourism Minister Malaysia, “The new tagline, ‘Malaysia – Asia’s Business Events Hub’ encompasses our aim to communicate Malaysia’s proposition as a gateway to Asia– where many of Asia’s diverse cultures, languages and lifestyles are represented and have merged through a long history of trade and meetings. Malaysia is increasingly becoming a first port of call for international organisations wanting to engage with Asia through business events, due to its positioning as a microcosm of Asia and it is also an easy place to do business.”

“The strategic changes are instituted to clearly define and communicate Malaysia’s business event proposition for the international and regional markets. It is also pertinent that the new campaign supports Tourism Malaysia’s world renowned tagline – Malaysia Truly Asia, but with a business spin,” Mamit continued.

Speaking to a group of media at the international launch, Zulkefli Hj Sharif, Chief Executive Officer, MyCEB said, “We have lined up a series of strategic communication initiatives to actively pursue MyCEB’s target markets including international and regional associations plus meeting and incentive planners. The brand proposition will be applied in all MyCEB’s core programmes including trade advertising, website, editorials, trade shows and promotions. Industry partners are also encouraged to carry the brand message in their sales and marketing programmes overseas.”