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Global Industry Leaders Present Research at EIBTM

Led by some of the most influential experts in the industry, this year's EIBTM Education Programme will combine experience, research and industry knowledge to lead the way in delivering critical insight and solutions to meetings industry issues.

This years EIBTM programme, running from 29th November to the 1st December at the Fira Gran Via, Barcelona, will comprise a series of over 40 structured seminars, workshops and conferences which will tackle key themes and hot topics whilst addressing real industry issues.

Erica Keogan, Reed Travel Exhibitions Education Content Manager EIBTM commented: “The economic significance of meetings on the national economy in enormous and as the world’s leading exhibition for the meetings and events industry, it is imperative that we support the meetings industry and move it forward in every way possible. We believe that be educating and inspiring these professionals – we will help to achieve this.”

“This year we have really focused on getting right to the heart of issues which meetings industry professionals are faced with each day. We have focused on delivering content, which will ensure all of our attendees leave each seminar with meaningful and relevant inspirations and solutions, which they can apply in their field of work.”

The Economic Significance of Meetings on National Economies session moderated by Karen Kotowski, CIC, will bring together a panel of representatives from the U.S., Canada and Mexico comprising Deborah Sexton (PCMA), Bruce MacMillan (MPI), Jakub Konysz (ASAE) and Eduardo Chaillo (Mexico Tourism Bureau) to answer questions and discuss the importance of economic research and consider the meetings industry’s role in creating jobs, economic growth and revenue generation. The panel will also consider ways in which this information can be used to promote the value of face-to-face meetings.

EIBTM will also provide the platform for the European launch of the AIBTM and MPI Business Value of Meetings (BVOM) research. The international study has uncovered best practices, steps to avoid, expected outcomes, and practical ways to introduce the measurement and reporting of BVOM within organisations. Presented by Bill Voegeli of Association Insights, the session will enable delegates to recognize BVOM opportunities within their organizations, learn practical ways to measure and report BVOM, and the mistakes to avoid when establishing BVOM measures and reports.

The results of the Association Leadership Survey by Bridle Research & Development session will also be revealed for discussion in the session, which is dedicated to considering how the economic downturn has changed the way associations are structured and operated. Many associations are still trying to find their future and their contribution in this rapidly changing world and the content of these sessions are aimed at providing insight and understanding around this issue.

As well as a questionnaire being circulated, interviews will be conducted with some associations to seek examples of good practice and identify future trends.  If any association would like to be part of the study, then please contact Lorna Bainbridge on

EIBTM will also see the launch of Rob Davidson’s 2011 Industry Trends & Market Share Report. Rob’s annual research as EIBTM’s industry analyst will create insight into the global economic situation we find ourselves in, and how the meetings and events industry are responding to it. His research will also present an overview of the national economies including Brazil, Russia, India and China, the US and Europe and consider the evolving role of technology in meetings and events and the ways in which social media has witnessed a major surge in importance this year.

Reed Travel Exhibitions, organisers of EIBTM and the IBTM portfolio will additionally be launching it's first IBTM Global Meetings Industry Research Study. This primary research will provide essential insight into business flows of the meetings and incentives industry globally, revealing the key performing areas, regions and sectors of business. It will give the industry essential information to shape their business strategy moving into 2012.

In addition, EIBTM will also be running a number of technology education sessions. The Technology Hour will take place everyday in the Lecture Theatre on the show floor and topics will consider the relevance and impacts of various applications ranging from social media and mobile technology to Ipads and tablets. Ivan Lazarev, President and CEO, ITN International and the winner for EIBTM Technology Watch will present the winning concept for this year. Each session has been structured to evoke a range of debates and discussions throughout.

All EIBTM general education programme sessions are free to attend and open to all. Those wishing to attend can register for free at

Sessions in conjunction with Association, Corporate and Agency programmes are open to Hosted Buyers only and places must be pre-booked. Information about attending EIBTM as a Hosted Buyer and the full event programme can be found at

EIBTM 2011 takes place 29th November – 1st December 2011, Barcelona.