news
joining forces
Meet in Reykjavík
is now under the umbrella of Promote Iceland.
New knowledge
Brain research
shows added value live events.
Covid-19
BTM World 2020
transitions to virtual.
post-pandemic momentum
Dubai Tourism forms Business Events Stakeholders committee,
host first meeting as industry resumes activity.
hotel news
Scandic expects
occupancy of 30-35 percent for September.
Covid developer
Scandic Hotels
launches the largest network of coworking spaces in the Nordic countries.
planned for 16-17 Sep
Update on GIAF
- New dates set for 5-6 November 2020.
sustainability
Sands Expo and Convention Centre
is now a carbon neutral venue.
positive impact
The Hague webinar
celebrates partnerships and first anniversary of Ottawa MOU.
expanding network
ICCA Partners up
with Geneva International Associations Forum (GIAF).
RSS
rss_icon
Links
Tourism Australia and Jetstar Woo Japanese Tourists

Tourism Australia and Jetstar will spend A$10 million ($13 million) on a Japanese advertising campaign in an effort to boost tourist numbers devastated by Japan's earthquake and tsunami.

Japanese travellers were once Australia's biggest tourist market but visitor numbers have dropped dramatically since a powerful tsunami hit northern Japan on March 11.

Just over 350,000 Japanese have visited Australia so far this year, a fall of 11 per cent compared to 2010.

But Tourism Australia and Jetstar say they are confident the market has the potential to grow, and will each contribute about $1.6 million a year over three years on joint marketing activities in the world's third-largest economy.

The campaign comes as Jetstar launches Jetstar Japan in 2012, its new domestic low-cost carrier.

"Like Tourism Australia, Jetstar has ambitious expansion plans for wider Asia and sees sustained and large growth opportunities, led by the greater China market, and numerable South East and North Asian markets including Japan," Tourism Australia chief executive Andrew McEvoy said at a press conference in Sydney on Monday.

Japanese travellers spent about $1.5 billion in Australia in 2010 and Tourism Australia believes this market has the potential to increase to $3.3 billion by 2020.

Tourism Australia will use the campaign message There's nothing like Australia alongside Jetstar's contact details "to drive bookings and inbound travel."

Source: stuff.co.nz