news
19-22 January
Matka Nordic Travel Fair
is rescheduled to January 2022.
Ungerboeck partner
MCEC to streamline technology
underpinning events with upgrade of Core Systems.
Arinex and ICE Australia came together
Quality Event Delivery
remains the focus for Arinex.
business intelligence
GainingEdge Ranks
Intellectual Capital of Conference Destinations.
business intelligence
Ranked:
These countries most favour a cashless society.
9-11 november 2021
IMEX announces a new reason to Smyle
The full programme will be announced next month.
Opinion
A statement by AnnaMaria Ruffini, SITE Global Past President
about the current pandemic and the role of the industry associations.
business intelligence
Forecast Predicts Some Business Travel Recovery In 2021
Toronto Conference Moves to September.
the skies is opening
Qantas to restart
international services from October.
RSS
rss_icon
Links
SAS Launches 21 New Routes

SAS will offer 21 new destinations to choose from when the 2012 summer schedule comes into operation in March next year.

"A great many of those customers who fly with us on everyday business trips are also keen to get the same value for money, in the form of reliable punctuality, excellent personal service and attractive prices, when they go on vacation. So we are now giving them, and everyone else, an even wider selection, as we look to expand our already extensive timetable with an additional 21 exciting routes," said Rickard Gustafson, President and CEO of SAS.

The launching of so many routes is also a direct extension of SAS's new "4Excellence" strategy.

"We expect a large proportion of the growth in the airline industry to come from leisure passengers, and this is naturally something SAS wants to share in. At the same time, we will make even more efficient use of our aircraft, enabling us to expand the range we offer to our customers. All in all, this is an offensive initiative that will create profitable growth that benefits both the customer and SAS," said Gustafson.

As well as launching many new routes, SAS will also be increasing frequencies on its key Norwegian domestic routes.

Tickets for the 21 new destinations go on sale on Thursday, 20 October 2011.