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8-10 December 2020
IBTM World Virtual 2020
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Will Impact Events For Years To Come.
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Radar
The Kaohsiung Protocol Identifies Trends and Key Strategies
Taiwan invites the global ICCA community to connect and explore new ideas, formats and technologies.
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Seoul and New York City Launch Joint-Marketing Campaign

New York’s tourism agency and the Seoul Metropolitan Government officially agreed to promote cultural and recreational visits between the two cities. This marks NYC & Company's first partnership with an Asian country. The city has previously formed partnerships with London, Madrid, Sao Paulo and Miami.

About 223,000 people visited New York City from South Korea in 2010, while more than 650,000 from the U.S. visited Seoul. The new joint-marketing campaign seeks to further increase these numbers over the next several years.

The partnership includes an advertising campaign to maximize awareness of each city’s brand. Advertisements will appear in key districts of New York and Seoul, particularly in concentrated areas drawing large crowds such as New York’s Times Square. Seoul will also be advertised at 70 bus stops throughout the city – potentially reaching the eyes of 30 million tourists and New York City residents.

The campaign extends online, where Seoul’s website and New York’s tourism website will both run web banners advertising each city. Future plans include online promotion of Seoul, Korean Air, and New York on social networking sites such as Facebook and Twitter.

Korean Air, a partner in the agreement, is offering discounts on flights between Seoul and New York City for tickets bought in October. Details regarding the special event can be found on the Seoul Metropolitan Government homepage or at the Korean Air website.