news
Radar
Geneva International Association Forum – a Global Platform for Knowledge Sharing
Seeks to establish annual global leading platform for knowledge sharing in Geneva.
Adapt and Act
Business Meetings Might Move to a More Hybrid Set-Up
Radisson Hospitality ceo Federico J González on how hotels will change permanently.
Radar
The Kaohsiung Protocol Identifies Trends and Key Strategies
Taiwan invites the global ICCA community to connect and explore new ideas, formats and technologies.
New Protocols
Economics and the Sustainability Agenda Will Influence the Demand for the Hybrid
The shadow of the pandemic might linger and consumer behaviour continue to change.
Cooperation
Why a Proposed Horn of Africa Bloc Could Destabilise the Larger Region
Bears risk of alienating other countries in the East African region.
Radar
One Year to Expo 2020 Dubai: UAE Ready to Reconnect the World
Spirit of collaboration and innovation to build strong, sustainable future for everyone.
Geography of Innovation
Switzerland Ranked as Most Innovative Country in New UN Report
Regional leaders identified in latest index.
Radar
World’s First AI University in Abu Dhabi Welcomes Its First Students
Worldwide demand doubles initial admissions.
Global Access
A New Global Passport Mobility Hierarchy Emerges
Overnight the world’s knowledge workers became temporary professional nomads.
Intro
Where Did the Road Go?
Atti Soenarso on how many new skills we need to learn.
RSS
rss_icon
Links
TCEB Launches 'The Next Best Shows' Marketing Campaign

Thailand Convention & Exhibition Bureau (TCEB) has introduced 'The Next Best Shows', a marketing campaign being implemented under the Bureau’s five-year strategic plan to drive the growth of Thailand’s MICE industry in the long run. With the intention to raise the standard of trade shows in the country, the Next Best Shows aims to achieve an increase of 50-60 % of overseas visitors and generate revenues of 14,000 million baht when the campaign wraps up in 2014.

Akapol Sorasuchart, President of the TCEB, said, “The Next Best Shows is one of the projects under TCEB’s 5-years strategic plan to develop and grow the country’s MICE industry. It is a strategic step to prepare the domestic trade shows industry to fully support the integration of the ASEAN Economic Community (AEC) in 2015. The success of AEC is likely to attract more investment in the MICE industry as well as boost productivity in the service and manufacturing sectors.”

The Next Best Shows aims to retain existing international trade fairs held in Thailand as well as to elevate the standards of fairs to become competitive at the ASEAN level. The project is 3 years long, beginning in August 2011 and running until September 2014.

To be eligible for benefits that the campaign provides, an applying trade fair must meet the following criteria: firstly, the event must have been held three times consecutively in Thailand and is committed to continue there for the next three editions. Secondly, the proportion of international trade fair exhibitors must be at least 10% of total exhibitors. Thirdly, foreign visitors should represent at least 5% of total visitors. Fourthly, at least 4,000 square-meters of exhibition space is required. Lastly, the trade fair must implement an international registration system in accordance with UFI’s instructions.

TCEB has a budget of 85 million baht to support the 3-year project by subsidized trade fairs which meet required criteria. Those qualified trade fairs will also be entitled to a matching fund for 50% of the total marketing spending in “ASEAN+6” countries or during the period the trade show is held.

“We hope that the full support from TCEB through the campaign will encourage a competitive environment and further development in Thailand’s exhibition industry at the regional level. Each year, we will also award the trade fairs that are outstanding in 5 aspects including an increase of international visitors, an increase of international exhibitors, an increase of international pavilions, an increase of nationality as well as an increase of net commercial space,” Akapol added.