news
9-11 June
CCMG announces
new dates for The Nordic MICE Summit 22.
Hard work ahead
Dubai captures 120 international business events
Goal: 400 global economic events annually by 2025.
next-gen platform
mci group
opens a creative technology studio in Brazil.
23,000 participants
Eighteen International Conferences
Selected Seoul to be the Destination.
over 300 programmes
Helsingborg, southern Sweden
invites the world to a 35-day innovation fest with H22 City Expo.
hotel news
Scandic to open
climate-neutral hotel in Sundsvall, Sweden, in 2024.
airline news
China blocks some flights from the U.S. as Covid precautions rise
United canceled flights from San Francisco to Shanghai on six days in late January.
could be 8,000 delegates
The World’s Largest Congress on Allergy
Heads to Prague, Czech Republic.
hotel news
Germany’s first Radisson Collection hotel
opens in the heart of Berlin.
business & meetings
Beijing North Star Convention and Exhibition
and GainingEdge Enter into Strategic Partnership.
RSS
rss_icon
Links
International Recognition For VisitScotland's Marketing Campaign

Having already scooped gold, silver and bronze awards for their campaign's (Meet the Scots) creative strategy at the recent Marketing Excellence Awards, VisitScotland's International Marketing team has walked away with a bronze medal at this week’s EACA (European Association of Communications Agencies) Euro Effie awards in Brussels.

Alongside its agency, G2, VisitScotland was up against the top agencies in Europe.

Denise Hill, Head of International Marketing at VisitScotland, said: “Success at the Euro Effie awards is a real endorsement for the work of VisitScotland’s International Marketing team."

“Our Meet the Scots campaign was shortlisted against the best agencies and campaigns across Europe, all vying to showcase the effectiveness against target of their top campaigns and, having recently won gold, silver and bronze awards for this campaign’s creative strategy at the Marketing Excellence Awards, it is particularly gratifying to see the campaign now achieve international recognition for its effectiveness.”

VisitScotland’s Meet the Scots campaign, which targets key European markets including Germany, France and Spain and uses Scots from all walks of life in its promotions, last year generated £97 million for the Scottish economy.

Introduced in 1996 to reward advertising that builds brands across borders, the Euro Effies were the first pan-European advertising awards to be judged on the basis of effectiveness.

The awards promote and recognise excellence in marketing communications among campaigns that have run and can prove effectiveness in at least two European countries.