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Sydney Business Events Generate $185.5M For Economy

Business Events Sydney (BESydney) has exceeded its 2009/10 economic impact result, winning business in 2010/11 that will inject $186.5 million into the New South Wales (NSW) economy.

Australia’s leading convention bureau, charged with bidding and securing international business events for Sydney, has also reported increases in delegate numbers and estimated days to be spent in NSW compared to 2009/10 figures.

The 67 business events won by BESydney last financial year will attract an estimated 55,061 delegates. This is an increase of 28% on 2009/10 results. These delegates are expected to spend a total of 205,385 days in the state.

“These strong end-of-financial year results confirm once again that Sydney is Australia’s business events capital” said Lyn Lewis-Smith, Acting Chief Executive Officer and Chief Operating Officer of BESydney.

“The results also indicate that we are working hard to make Tourism NSW’s goal of doubling tourist receipts between 2010 and 2020 a reality.”

“We are firmly focused on harnessing Sydney’s potential to maximise our year-on-year contribution. We host 40% of Australia’s business events activity, so we know as well as contributing to the State’s goals, Sydney’s results will weigh heavily on reaching the national 2020 target – doubling the receipts from $7.9 billion to $15.8 billion within the business events sector."

“The new Sydney International Convention and Exhibition Centre is due to be completed in 2015. So, we are also working to ensure this exciting new space is profiled in global markets and that a steady stream of business events is poised to experience the world-class facility from the day its doors open."

“Strong growth opportunities exist in the Asian market and we will continue to evolve our strategies to win this business for Sydney. Last financial year the Asian market delivered $33.1 million of incentive business for Sydney."

"We were the first Australian bureau to open an office in Asia, and since 2004 we have increased the number of business events secured for Sydney from six in 2004/5 to 22 last financial year. 54% of this business comes from China and this growth is set to continue exponentially,” said Lewis-Smith.