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TAT Launches “Smile Land” Games On Social Media

The Tourism Authority of Thailand (TAT) has launched the first two of five new social media game applications designed around two of the country’s iconic images – the speeding trishaw known as the tuk-tuk and the extremely popular Thai food.

Branded as “Smile Land,” the games are targeted at the millions of young people using Facebook and smartphones.

Addressing a press conference, Tourism Authority of Thailand Governor, Suraphon Svetasreni, said, “TAT has initiated an active digital marketing strategy in order to promote and strengthen the image and positioning of Thailand's tourism industry. Digital is the new media to reach the Internet and smartphone users, all of whom are well-educated with high income levels."

"The launch of "Smile Land" is another important step forward in the TAT’s digital marketing strategy. TAT is expecting these “Smile Land” games to be extremely popular among tourists. We expect to reach more than one billion potential target users worldwide, expand our databases from 500,000 to one million by the end of this year, and increase the frequency of use and access to TAT’s social networking media and mobile applications."

The two games are available for playing as of today.

Visit the Tourism Authority of Thailand website for more information.