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Meeting & EventBarometer 2011

According to the results of the Meeting & EventBarometer 2011, the definitive annual survey of the events market in Germany, approximately 2.69 million events took place in 2010 (up 9.4 percent compared to 2009), which were visited by 323 million participants (plus 6.9 percent) - a record result (the previous record was 318 million participants in 2008). The share of foreign participants remained stable at 5.8 percent (up 0.3 points).

The Initiators of the survey are the European Association of Event Centers (EVVC), the GCB German Convention Bureau e.V. and the German National Tourist Board (GNTB). The survey was provided by the European Institute for the Meetings Industry (EITW). The Meeting & EventBarometer is the only survey that covers the entire event market - both the congress and the event area - in Germany and creates a significant overview of this industry.

9.4 percent more events / participation record

Around 40 percent of the providers surveyed in the study report that they organized more events in 2010 than in 2008, eleven percent recorded the same result as in 2008.

The supply side remained relatively stable: Germany offers a total of 6,420 meeting and event venues (plus/minus zero percent). According to the results of the Meeting & EventBarometer, event organizers can now choose between 1,557 convention and event centres (plus 0.2 percent), 3,173 conference hotels (minus 0.5 percent) and 1,690 event locations (plus 1.3 percent).

The survey also provides insight into how vendors and operators assess the importance of different types of events. Accordingly, “Meetings” have the highest priority in the future. Followed in second place are “Conventions”, while further behind “Incentives” and “Events” rank third and fourth.

67 percent report higher budgets than in 2009

In 2010, 67 percent of the surveyed event organizers had bigger budgets than during the previous year. Only 33 percent said they have fewer financial resources.

In particular, the proportion of the medium budgets has increased: 26 percent of operators were able to plan with budgets of 100,000 to 500,000 euros per year, which corresponds with an increase of five percent compared to the previous year. In contrast, the proportion of budgets ranging from half a million to one million decreased slightly (minus three points).

Confidence in the industry: An optimistic look to the future

“Germany's image as a conference and events destination is getting better and better” - 91 percent of the surveyed providers and organizers are convinced of this statement.

“The optimism of the industry is back. Operators and service providers alike are aware of the many benefits that Germany as a conference destination has to offer and that its importance in part still continues to rise due to the economic crisis. Above all, Germany offers an excellent value for money,” said Matthias Schultze, Managing Director of the GCB.

Driven by this self-confidence and the economic upturn of recent months, a great majority agreed with the survey’s statement that the economic situation will further improve (78 percent of surveyed providers and organizers). Last year only about half of the respondents shared this opinion.

56 percent of respondents expect that the realized prices on the market will rise again. In 2009, only about one third of the providers and organizers shared this opinion.

 

Photo: Matthias Schultze, Director of the GCB German Convention Bureau e.V., Joachim König, President, European Association of Event Centres (EVVC), Ray Bloom, IMEX Chairman, and Prof. Dr. Michael-Thaddäus Schreiber, Director of the European Institute for Meetings Industry (EITW)), presented new study results of the current German meetings and conventions market at the press conference “Meeting & EventBarometer 2011” at IMEX in Frankfurt.