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New Destination Guide For London Eastside Launched

A new destination guide promoting the eastside of London has been published for the meetings and events industry. It features a list of approximately 50 venues in this emerging business district of the capital.

The guide is endorsed by London & Partners and was successfully launched at the IMEX Frankfurt.

First produced in 2007, the guide has been updated for 2011/2012 with a revamped look, and offers readers all they need to know about the district starting from the eastern edge of the city fringe by Spitalfields to the Royal Docks for ExCeL London ICC and London City Airport, and includes Greenwich, Canary Wharf, the Docklands and the Olympic Park region.

As well as a list of venues for meeting, conference and events needs, the guide also offers information on hotels in the area, destination and signature restaurants, visitor attractions, shops and markets as well as parks and open spaces. It also has listings of some of the future developments that will change the skyline of the area in the coming years, and has a section on the London Olympic and Paralympic Games taking place in 2012.

The guide includes case studies demonstrating how events with the ‘wow’ factor were successfully held in London Eastside venues. It also has several themed itineraries offering ideas to meeting and event organisers looking for inspiration.

Rob Ellwood, Inward Investment & Business Tourism Officer for the London Borough of Tower Hamlets and creator of the guide said, “We wanted the new Destination Guide for London Eastside to be the must-have publication of 2011/12 for the conference and event professional. We have packed it full of useful information on every aspect of the area, with particular emphasis being placed on the wide range of choice venues on offer.”