news
Kellerman
No Vision, No Future
Roger Kellerman on turning your vision into an action plan.
Economic Recovery
Drivers of Economic Recovery
Futurist Rohit Talwar on baseline scenarios for recovery.
Transition
Focus on Helping Customers Lower Carbon Footprint
Sands Expo offering total carbon neutrality at no additional cost.
Knowledge Hub
Dubai Association Centre Provides Strong Platform for Recovery and Growth
Poised to see a substantial uplift in newly licensed associations through the rest of 2020.
Hospitality
Coronavirus Pandemic Will Not Be a Paradigm Shift in Hospitality
Nightclub and hospitality legend Ian Schrager believe things will return to normal.
Radar
Geneva International Association Forum – a Global Platform for Knowledge Sharing
Seeks to establish annual global leading platform for knowledge sharing in Geneva.
Adapt and Act
Business Meetings Might Move to a More Hybrid Set-Up
Radisson Hospitality ceo Federico J González on how hotels will change permanently.
Radar
The Kaohsiung Protocol Identifies Trends and Key Strategies
Taiwan invites the global ICCA community to connect and explore new ideas, formats and technologies.
New Protocols
Economics and the Sustainability Agenda Will Influence the Demand for the Hybrid
The shadow of the pandemic might linger and consumer behaviour continue to change.
Cooperation
Why a Proposed Horn of Africa Bloc Could Destabilise the Larger Region
Bears risk of alienating other countries in the East African region.
RSS
rss_icon
Links
IMEX launches new US show - IMEX America

A brand new trade show for the US meetings industry was announced in Las Vegas today (October 28th, 2009) by Ray Bloom, Chairman of the IMEX Group.

Bloom was joined by Bruce MacMillan, CEO of Meeting Professionals International (MPI), IMEX America's strategic partner and Chris Meyer, Vice President of Sales for the Las Vegas Convention and Visitors Authority (LVCVA) in announcing the launch of IMEX America - America’s worldwide exhibition for incentive travel, meetings and events.

The new show will take place at the Sands Expo Convention Center at the Venetian/Palazzo from 11 – 13 October 2011 and will benefit from a Strategic Partnership with MPI, as well as a broad coalition of industry support. It will be run as part of the IMEX Group of exhibitions and, as such, will be characterized by an uncompromising focus on business, international hosted buyer programs and industry-wide collaboration.

IMEX America will benefit from the widespread support of the industry’s biggest and most powerful associations. Site (the leading association worldwide for incentive travel and motivational events) will hold their 2011 Annual Conference immediately following the first show from 13 – 15 October, whilst ICCA (International Congress & Convention Association), DMAI (Destination Marketing Association International), AIPC (International Association of Congress Centres) and ECM (European Cities Marketing) will all add their support through a number of marketing and educational initiatives. In addition, ASAE (American Society of Association Executives) will organize dedicated association-led education on the day before the show. Further industry partnerships will be announced in the coming months.

Speaking at the press conference at the Venetian/Palazzo Meetings Hotel, Bloom explained: "IMEX America will deliver the largest-scale hosted buyer program in North America, where top meetings and incentive buyers from across the US and the world will travel and stay free as our guests. For the inaugural show in 2011, we are forecasting 1,500 hosted buyers, of whom 80% will originate from within North America - the balance arriving from across the world. We will also conduct large-scale visitor marketing campaigns to attract several thousand more key decision-makers from across the country."

Speaking as IMEX America’s strategic partner, Bruce MacMillan, President and CEO of MPI, commented: "MPI has a strong history of partnership with the leading players in the global meetings industry. As a long time partner of the IMEX Group, we are honored to be the strategic partner in IMEX America to provide compelling educational experiences to the entire meetings and event industry as part of this tremendous new marketplace opportunity."

Commenting on the trade show’s chosen location, Chris Meyer, Vice President of Sales for the LVCVA stated: "We are delighted that IMEX America’s home will be here in Las Vegas. With more than 140,000 hotel rooms, superb transport connections from across the US and growing direct international links we are confident that Las Vegas will provide IMEX America with a truly outstanding, long-term home."

 

The photo: Ray Bloom, chairman of IMEX Group.