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Sydney To Host Microsoft Imagine Cup 2012

Sydney, Australia has been selected as the destination for Microsoft Imagine Cup 2012 Worldwide Finals. The Imagine Cup, described by Bill Gates as “the Olympics of the software world” is a competition which harnesses imagination and technology to challenge students to convert their ideas into reality to help solve the world’s toughest problems.

Business Events Sydney (BESydney) has been working on the bid with Microsoft Australia since 2008.

Jon Hutchison, Chief Executive Officer of BESydney said, “We are proud to have worked with Microsoft on the bid for 2012 Imagine Cup. It’s a great opportunity to showcase Sydney globally. The competition provides a platform to exchange ideas, stimulate creativity and make valuable connections for the future.”

More than 400 student finalists, from 100 countries will gather in Sydney to compete with the best among the world, showcasing their works that harness imagination and technology.

“The benefits of hosting this prestigious competition are above and beyond the estimated A$6.6 million dollars it will contribute to the Australian economy, and of course the ongoing ripple effect of this profiling opportunity in more than 100 countries,” said Hutchison.

Pip Marlow, Managing Director of Microsoft Australia said “Imagine Cup is all about harnessing the power of ‘what if’. Thanks to technology, we now have the power to bring that ‘what if’ to life in ways previously unimagined. We have seen the brightest smartest talent ever this year and, in hosting the tournament here in Australia next year, we hope that continued breakthrough ideas like these will, in turn, help inspire a new generation of inventors and imagine-makers.”