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Sustainability trends in the meetings industry 2010

"Over the last few weeks quiet a few people have asked me what they think will be the key sustainability trends in 2010", says Guy Bigwood, MCI Sustainable Director.

"So for a keynote presentation at MICE Travel Fair in Amsterdam, I made my first attempt at summarising some of the key aspects of change that will progressively transform the meetings industry. I am interested to have your feedback. Let me know if you agree or disagree?" You can send my an email at: guy.bigwood@mci-group.com

 

Key 2010 Trends

1. Passing beyond the tipping point

2. From green to integrated sustainability

3. From confused to aware consumers

4. From nice marketing to taxes and legal requirement

5. Standard part of the purchasing decision process

6. From creative label to trusted global certification brands

7. Pressure to measure and report

8. Rise of the eco-zones

9. Stabilization virtual meetings

10. Acceleration in innovation

 

Photo: Sara Appelgren/Meetings International