news
28-29 August
IBTM China
announces the first details of its 2019 event.
Business Intelligence
It figures:
The CTICC’s contribution to GGP, GDP, job creation increases.
business intelligence
One theme set to dominate 2019,
according to IMEX Group: how to leverage assets
business intelligence
The Meetings Show’s advisory board
predicts the biggest trends for 2019.
Business Intelligence
ICC Sydney Bolsters Legacy Program,
Unveiling Dedicated Creative Industries Stream.
futuristic
IACC partners with industry greats
and World Obesity Federation to bring delegate dietary requirements guide for meeting planners.
business Intelligence
Scottish Event Campus (SEC)
submits planning application to create global facility for world class events.
Hi tech
IBTM Trends Watch report
highlights importance of tech to events industry.
business Intelligence
BestCities
unveil ground-breaking ‘Universal Accessibility in Meetings’ research.
Fast growth
IACC
confirms 63 new member venues in Denmark
RSS
rss_icon
Links
$150 Billion Meetings Market

HelmsBriscoe, the global leader in meetings procurement and site selection, and VariArts Travel Group, China’s leading high-end travel consolidator, announced their plans to increase distribution of the HelmsBriscoe brand into the Chinese market.

The distribution of additional resources will continue HelmsBriscoe’s globalization by connecting both event planners and venues in China, the fastest-growing MICE  market, with HelmsBriscoe’s services and technology.

“The meetings procurement business is still new in China, where the meeting industry is less mature than it is in the United States and Europe,” said Yog Wang, HelmsBriscoe China’s executive director. “HelmsBriscoe’s services and technology allow us to bring a more efficient business model to venue partners and event planners in China. China’s independent meeting planners will be well supported by our global reach, unrivaled partnerships with suppliers and ongoing guidance.”

China’s meetings industry is a $150 billion market with annual growth of over 20%. The mainland boasts over 2,000 convention hotels with 600,000 guest rooms.

"China's meetings market has huge potential," said Roger Helms, founder and CEO of HelmsBriscoe. "We will provide China's meeting planners with a one-stop solution, greater resources, and more advanced technology to help them offer more complete services and compete for more group clients."

“The HelmsBriscoe platform will create a true community in China’s meetings industry.  It will encourage the growth of independent meeting planners in China feeding on our strong entrepreneurial culture.  We aim to become the meetings service procurement hub that brings professionalism and education, global support and pricing advantage to our Chinese associates,” said Lin Xu, founder and CEO of VariArts.