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Sustainability: More Than A Buzzword

Speaking ahead of this week's 12th annual Caribbean Tourism Organization (CTO) Sustainable Tourism Conference (STC-12), Choice Hotels director Jose Salvador Icaza said sustainability for the lodging company is more than a buzzword.

"We must embed sustainability into all areas of tourism - from hotels reducing energy costs, operators respecting the natural environment and integrating local communities to managers optimizing revenues using robust, state-of-the-art technology," said Icaza.

Meeting under the theme "Keeping the Right Balance: Rising Above the Numbers," the conference, a collaborative effort between the CTO and the Bermuda Department of Tourism, is being held at the Fairmont Southampton from April 4-6, 2011.

Delegates to the conference will examine how Caribbean tourism destinations strategically plan to build upon their successes, capitalize on future trends and become more globally competitive and sustainable.