news
New knowledge
Brain research
shows added value live events.
Covid-19
BTM World 2020
transitions to virtual.
post-pandemic momentum
Dubai Tourism forms Business Events Stakeholders committee,
host first meeting as industry resumes activity.
hotel news
Scandic expects
occupancy of 30-35 percent for September.
Covid developer
Scandic Hotels
launches the largest network of coworking spaces in the Nordic countries.
planned for 16-17 Sep
Update on GIAF
- New dates set for 5-6 November 2020.
sustainability
Sands Expo and Convention Centre
is now a carbon neutral venue.
positive impact
The Hague webinar
celebrates partnerships and first anniversary of Ottawa MOU.
expanding network
ICCA Partners up
with Geneva International Associations Forum (GIAF).
Sponsored Content
Taiwan Ready to Reopen to the World
Over 80 events taking place in Taipei now.
RSS
rss_icon
Links
Herbalife Chooses Thailand Again

The Thailand Convention & Exhibition Bureau (TCEB) has announced that the BITEC Convention and Exhibition Centre will host the Herbalife Asia Pacific Extravaganza 2011 Bangkok (6-8 May). More than 25,000 Herbalife executives and independent distributors from 13 countries across the Asia Pacific region are expected to attend, making it the largest event in Thailand in 2011.

Akapol Sorasuchart, President of TCEB said the event is expected to generate more than US$50 million in anticipated revenues for Thailand.

“Total projected MICE industry revenues for 2011 are expected to reach US$1.86 billion with up to 720,000 MICE travelers visiting Thailand this year. Therefore we regard the success of this event as an important landmark for Thailand, demonstrating our country’s unique potential and capabilities to host major international business events,” he added.

William Michael Rahman, Senior Vice President and Managing Director for Asia Pacific, Herbalife International Limited said, “This is the fifth time that the Herbalife group has chosen Thailand to host this flagship annual event, signaling the country’s importance as a strong and growing market for Herbalife, and underscoring Thailand’s readiness and potential in terms of dedicated convention and exhibition centres, world-class infrastructure and facilities, and of course, Thailand’s unique culture, hospitality and world-renowned cuisine. All of these factors, as well as Thailand’s diverse tourism opportunities, contribute to the selection of Thailand as a destination for our events, and to the large numbers of delegates we see in our events held here.”