news
Kellerman
No Vision, No Future
Roger Kellerman on turning your vision into an action plan.
Economic Recovery
Drivers of Economic Recovery
Futurist Rohit Talwar on baseline scenarios for recovery.
Transition
Focus on Helping Customers Lower Carbon Footprint
Sands Expo offering total carbon neutrality at no additional cost.
Knowledge Hub
Dubai Association Centre Provides Strong Platform for Recovery and Growth
Poised to see a substantial uplift in newly licensed associations through the rest of 2020.
Hospitality
Coronavirus Pandemic Will Not Be a Paradigm Shift in Hospitality
Nightclub and hospitality legend Ian Schrager believe things will return to normal.
Radar
Geneva International Association Forum – a Global Platform for Knowledge Sharing
Seeks to establish annual global leading platform for knowledge sharing in Geneva.
Adapt and Act
Business Meetings Might Move to a More Hybrid Set-Up
Radisson Hospitality ceo Federico J González on how hotels will change permanently.
Radar
The Kaohsiung Protocol Identifies Trends and Key Strategies
Taiwan invites the global ICCA community to connect and explore new ideas, formats and technologies.
New Protocols
Economics and the Sustainability Agenda Will Influence the Demand for the Hybrid
The shadow of the pandemic might linger and consumer behaviour continue to change.
Cooperation
Why a Proposed Horn of Africa Bloc Could Destabilise the Larger Region
Bears risk of alienating other countries in the East African region.
RSS
rss_icon
Links
Hotel Gothia Towers Extends

Gothenburg will soon have the largest fully integrated hotel, exhibition and conference facility in Europe. This comes in the wake of the decision to add a third, taller tower to Hotel Gothia Towers and extend the hotel’s original East Tower. The new tower and the extension is slated to be ready in the second half of 2014.

Together with the extension of the existing East Tower, the number of rooms will be increased by more than 500. The new hotel will then have more than 1,200 rooms, placing it among the five biggest in Europe. Gothia Towers’ third tower will be 100 metres high, making it the tallest occupied building in Gothenburg.

Carin Kindbom, President and CEO of the Swedish Exhibition & Congress Centre, sees the new hotel as a boost for the whole of Gothenburg.

“The intention is to achieve strong growth on the meetings side,” she points out.

“The expansion is necessary to lift the Swedish Exhibition & Congress Centre venue to the highest division.”

She sees great potential, especially for international congresses.

“We’ve enjoyed fantastic growth in this segment. In fact, 2010 was a record year with over 330,000 conference delegate days.”

“With one of the largest hotels in Europe as an integral part of our facility, we are looking to attract more conventions and more foreign visitors every year, something that will benefit all the hotels, restaurants, shops, transport companies and the like in Gothenburg.”

The Swedish Exhibition & Congress Centre’s integrated business model, in which all elements - exhibitions, trade fairs, meetings, hotel and restaurants - are in-house, is a key success factor according to Kindbom. “This concept enables us to take full responsibility for our guest’s stay, while the various business areas create synergies within the Group.

“Providing everything under one roof also means we save time for delegates. In fact, not having to spend time getting from one place to another is a trump card when people are deciding where to locate their congresses and events.

In Kindbom’s view, the Swedish Exhibition & Congress Centre is uniquely placed. “We’re in the middle of town, right on the ‘Avenue of Events’, within walking distance of most everything. So, we have everything we need to take on the battle for the biggest events.”

Quick Facts

  • The hotel will have over 1,200 rooms
  • Additional area: 40,000 m2
  • The current East Tower will be extended to 82 metres
  • The three towers will be linked by glazed overhead walkways, 55 metres above street level
  • There will be twelve new meeting rooms, plus several lounges, and rooms for break-out sessions, etc.
  • Seven meeting rooms on the 28th floor, 82 metres above street level, will have panoramic windows
  • There will be four new restaurants and a banqueting hall for 300 people on the 29th floor
  • There will be a wellness centre with an outward projecting pool, 49 metres above the ground
  • The new tower will have ten lifts
  • All three towers will have external panoramic lifts
  • The entire hotel will be certified in accordance with the international environmental standard, BREEAM