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Sydney Shines

Business Events Sydney (BESydney) expects to bring in an estimated $520 million in economic value to New South Wales through 112 events secured up to 2017.

With three months to go until the end of the 2011 financial year, BESydney has secured 52 bids in 2011 and is expected to generate $130 million for the economy - more than double the estimated value on 2010.

“For a city to be a world-leading events and conferences destination it needs to have many unique qualities, and clearly we are at an advantage with the beauty of Sydney and NSW as a backdrop”, Mr Jon Hutchison, Chief Executive Officer of BESydney said.

“But we cannot solely rely on this as a drawcard to secure events. Asia, for example, is emerging with brand new top of the range facilities, is aesthetically rich in beauty and culture, and easily accessible to the world.

“The secret to BESydney’s success is the fact that we work closely with our clients and strategic partners very early on in the picture, supporting them at the initial stage of identifying an opportunity right up to staging the event. We help make the winning process as seamless as possible, and we plan and market the event to attract delegates to come and see Sydney at its best.

“We also understand that by designing conferences to support not only financial injections, but also the sharing of information, networking and motivational objectives, the events provide more long-term value for participants and stakeholders as a consequence.”

“With global competition on the rise, particularly in our neighbouring Asia, all Australian industry players, be it government, public or private sector organisations, should work together to retain the collective vision of ‘maximising Sydney’s potential’ in international trade, tourism and investment opportunities.”