news
28-29 August
IBTM China
announces the first details of its 2019 event.
Business Intelligence
It figures:
The CTICC’s contribution to GGP, GDP, job creation increases.
business intelligence
One theme set to dominate 2019,
according to IMEX Group: how to leverage assets
business intelligence
The Meetings Show’s advisory board
predicts the biggest trends for 2019.
Business Intelligence
ICC Sydney Bolsters Legacy Program,
Unveiling Dedicated Creative Industries Stream.
futuristic
IACC partners with industry greats
and World Obesity Federation to bring delegate dietary requirements guide for meeting planners.
business Intelligence
Scottish Event Campus (SEC)
submits planning application to create global facility for world class events.
Hi tech
IBTM Trends Watch report
highlights importance of tech to events industry.
business Intelligence
BestCities
unveil ground-breaking ‘Universal Accessibility in Meetings’ research.
Fast growth
IACC
confirms 63 new member venues in Denmark
RSS
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Sydney Shines

Business Events Sydney (BESydney) expects to bring in an estimated $520 million in economic value to New South Wales through 112 events secured up to 2017.

With three months to go until the end of the 2011 financial year, BESydney has secured 52 bids in 2011 and is expected to generate $130 million for the economy - more than double the estimated value on 2010.

“For a city to be a world-leading events and conferences destination it needs to have many unique qualities, and clearly we are at an advantage with the beauty of Sydney and NSW as a backdrop”, Mr Jon Hutchison, Chief Executive Officer of BESydney said.

“But we cannot solely rely on this as a drawcard to secure events. Asia, for example, is emerging with brand new top of the range facilities, is aesthetically rich in beauty and culture, and easily accessible to the world.

“The secret to BESydney’s success is the fact that we work closely with our clients and strategic partners very early on in the picture, supporting them at the initial stage of identifying an opportunity right up to staging the event. We help make the winning process as seamless as possible, and we plan and market the event to attract delegates to come and see Sydney at its best.

“We also understand that by designing conferences to support not only financial injections, but also the sharing of information, networking and motivational objectives, the events provide more long-term value for participants and stakeholders as a consequence.”

“With global competition on the rise, particularly in our neighbouring Asia, all Australian industry players, be it government, public or private sector organisations, should work together to retain the collective vision of ‘maximising Sydney’s potential’ in international trade, tourism and investment opportunities.”