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Scandic Kiruna
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Record Breaking Year

The Swedish Exhibition & Congress Centre has reported a strong 2010. Turnover, at SEK 800 million, was an all-time high. "A lot of this success was due to the way our congress-promoting efforts paid off," said Carin Kindbom, President and CEO.

2010 was the first time that the Centre's turnover reached the SEK 800 million mark. "We also recorded some of our highest figures ever for cash flow - SEK 116 million, operating income - SEK 89 million, and earnings after financial income and expenses - SEK 43 million."

Kindbom sees two main reasons behind these positive figures: "Our exceptionally strong conference programme helped to boost our meetings business. And the increase in business travel in the second half of the year gave our hotel and restaurant business a big lift."

The meetings side of the business chalked up 331,742 conference-delegate days, breaking the previous record by a huge margin. “This big increase also generated valuable spin-off effects both for our hotel and restaurants. In fact, a great deal of our success is due to our business model, which is to operate all business sections in-house," added Kindbom.

The exhibition side, however, showed a slight drop. "Exhibitions and trade fairs are among the later sectors to benefit when the economy turns around," explained Kindbom. "But, sales of future exhibitions did increase significantly during autumn and winter, and we noted a marked growth in several market segments."