news
Hotel News
World’s tallest hotel opens in Dubai 2024
The Ciel Tower hotel will soar 365 metres into the sky with 82 floors of luxury suites and serviced residences.
Hotels & Resorts
Accor Announces Global Launch of Its All-Inclusive Collection
Accelerating its expansion in the fast-growing market with a unique platform of multi-branded luxury and premium offers.
Hotel news
Ambitious Plans for Spectacular Scandic Holmenkollen Park
Modernised hotel reopens with 376 rooms and room for 1,200 conference visitors.
Changing of the guard
Peter King
to depart after 11 successful years.
hotel news
Hotel Sustainability Basics Launched at Leading Industry Summit in Manila
Set to drive responsible travel and tourism and to help every hotel address and improve their environmental impact.
hotell news
Scandic to Open Third Hotel in Tromsø
New hotel planned for 2025, with 305 rooms on 12 floors in the new Vervet area.

Global Business Travel’s Landmark Sustainability Study Reveals
What It Will Take to Get to a Greener Future.
Covid-19-Award
Double gold for Austria Center Vienna
at German Stevie Awards
The man, the myth, the legend
Patrick Delaney Honoured With Hall of Fame Award
Travel trade veteran receives 2022 Hall of Fame award at annual AIPCO conference.
hotelnews
Scandic Kiruna
first commercial enterprise to open in new city center.
RSS
rss_icon
Links
Creating a resilient business events sector through collaboration

The Strategic Alliance of the National Convention Bureaux of Europe published a white paper on “The Future Role and Purpose of Convention Bureaux”, providing a shared vision of the convention bureau of the future and a visionary roadmap for further developing the role of convention bureaux in the coming decade.

Intended as a conversation starter for the events community and industry in a post-Covid-19 world, the white paper identifies the main roles that will define national convention bureaux in the future, the challenges to be tackled in order to create sustainable value, the new players and established partners future national convention bureaux will be collaborating with, and the key qualifications and skills needed to thrive in the coming years.

 

Convention bureaux of the future: strategists, facilitators, experts and communicators

Exploring the future market and stakeholder needs that will impact on the roles and purposes of national convention bureaux, the alliance with 28 national member organisations pinpointed four crucial roles around agenda setting and strategy provision for the events industry, facilitating connections between a wide range of communities and sector, providing expert know-how to all stakeholders and serving as communication platforms.

 

Rebuilding and future proofing the event ecosystem through partnerships and skills

With a view to longer term challenges and opportunities, the white paper highlights the need for joint action and collaboration to rebuild the business events ecosystem in a more resilient and sustainable way and suggests the creation of a European Centre for Business Events Data & Knowledge, having identified harvesting, analysing and sharing open data as an area of mutual interest and a key asset for future business intelligence and value creation in the events industry.

Looking at beneficial relationship with new stakeholders, the authors highlight the Triple Helix model of dynamic university-industry-government interactions as a blueprint to build new ecosystems for knowledge generation, entrepreneurship and innovation. To positively affect outcomes and the cultural development inside and outside organisations, the white paper also stresses the importance of specific soft skills, including user-centric and human-centric thinking or agility, flexibility and resilience, alongside a set of hard skills that cover future strategy, policy, technology and communication needs.

The “Future Role and Purpose of Convention Bureaux” white paper is available for download here.

 

---------------------------------------------------------------------------------------------About the Strategic Alliance of the National Convention Bureaux of Europe:

The Strategic Alliance of the National Convention Bureaux of Europe is a network of national destination marketing organisations. As a collaborative industry platform, it concentrates on strengthening Europe’s position as a leading destination for international business events. The purpose of the Alliance is to create a beneficial working relationship amongst the national convention bureaux of Europe in order to sustain and further develop the position of Europe.

 

The idea of creating synergies and establishing a joint platform for Europe as a destination for business events on the international stage continues to gain traction: Officially announced at IMEX 2014 in Las Vegas with nine founding countries, the Alliance is now a 28-member strong network that has steadily grown over the past couple of years. Since 2014, the Alliance has met twice a year in rotating host destinations.

 

www.convention-europe.com