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Scandic Strengthens Its Position In The Nordic region

Scandic’s total revenue increased by 14% and revenue per room by 9% over the full year 2010. Remaining profitable, the company strengthened its market position, not least by opening eleven new hotels in 2010.

Scandic also emerged as the hotel chain with ‘Europe’s most satisfied hotel guests’, according to the European Guest Satisfaction Index Study, published by JD Power and Associates.

“With Scandic ending 2010 on such a strong note, I am cautiously optimistic about the rest of 2011,” said Anders Ehrling, President and CEO of Scandic since autumn 2010.

“Scandic has advanced its position in the key Nordic market, with a recovery in the economy leading to increased travel and a gradual improvement in occupancy rates across our market. We’re opening another 12 new hotels in 2011 and remain focused on growth, not least in Norway and Finland. The increase in revenue per room has previously been driven chiefly by increased volumes, but in the second half of 2010 we saw rising room rates and a jump in activity levels in the conference and meeting segment of the Swedish market. Scandic is living proof that you can be an efficient hotel operator with a progressive approach to sustainability – and achieve even greater profitability,” said Ehrling.