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NBTA's new name: Global Business Travel Association (GBTA)

The National Business Travel Association (NBTA) has announced the launch of its new name: the Global Business Travel Association (GBTA). In conjunction with the GBTA launch, the organization also announced a broader global focus and new member features and benefits.  A few of the planned changes include:

  • An expanded global footprint of networking and educational events, many of which will be complimentary for members
  • Free worldwide registration for members to all GBTA webinars
  • Access to new and improved industry research and resources – including global benchmarking tools
  • Enhanced online collaboration and information sharing
  • An internationally driven and interconnected committee network offering global guidance
  • Continued expansion of the GBTA network for representation in every major business travel market.
  • GBTA will also soon offer advanced networking – giving members the ability to find the expert they need on any topic, in any global region, and collaborate with them. This will be coupled with a new, more robust website which will allow members to find resources more easily and enable greater collaboration.

Michael W McCormick, Executive Director and COO of GBTA, said, “Following the initial announcement of our evolution to GBTA at the annual International Convention and Exposition last August, we conducted a global membership survey to gain a clear understanding of our members’ needs and expectations. After analyzing the feedback, we have reshaped, refined, and expanded our organization’s benefits to best fit our members. Together with GBTA, members will have seamless access to industry-leading resources, cutting-edge research, an expanded global network, and much more.”